The argument against giving away information for free is that your intended audience, the recipient of that information, won’t have any need for your services. It makes sense, right? Tell them what they need to do and they will do it and you are out of a job? Wrong. Most people want you to do… Continue reading Giving away information for free-the strategy
Tag: content marketing
Trying different things and finding winners
I’m never really surprised when I discover, purely accidentally, that something works and is popular with readers of my blogs or viewers of my videos. That’s because I try so many different things, and experiment with formats. Recently I have begun to make some videos down the canal bank in Enfield or at the railway… Continue reading Trying different things and finding winners
When you are starting out
I wrote a blog post yesterday about the power and effectiveness of referrals to grow a business like mine, called they tell the others. This only works after a certain period of time and allows for exponential growth through a ratchet effect. What can you do at the beginning, however? When you are just starting… Continue reading When you are starting out
The key to successful content marketing-this bird photographer gets it
I started following a guy-Simon d’Entremont- on YouTube recently, whose channel deals with photography and bird photography. The quality of his videos is of such high quality that it did not surprise me to find that he has built a community of 155,000 YouTube subscribers in a relatively short period of time. If you check… Continue reading The key to successful content marketing-this bird photographer gets it
The remarkable ability of random things to create connection
I published a video on my YouTube channel a few days ago about writing with a fountain pen. It is a video which I debated internally whether to publish at all or not. But I have been experimenting lately with the type of content I publish on YouTube and am looking to broaden my subject… Continue reading The remarkable ability of random things to create connection
An endless supply of valuable content for your business
The Remarkable Content Toolkit is a free report by a guy from the UK, Ian Brodie, who I have followed for a long time online. His opinion about marketing online, lead generation, business development, content marketing etc. is one of the few opinions I pay any heed to. Brodie knows his stuff, without a shadow… Continue reading An endless supply of valuable content for your business
One disadvantage of an active content marketing strategy
One of the consequences of generating a large quantity of leads from online/digital marketing, especially on social media sites, is the proportion of such leads which are of dubious or low quality. To put it plainly, a good number of persons who are looking for free legal advice. And who assume that as you give… Continue reading One disadvantage of an active content marketing strategy
Too late for content marketing for small service based businesses?
It’s too late. In response to a video of mine on Instagram encouraging small business owners, especially service providers, to embrace the power of content marketing a commenter claimed that it was too late for that now, as all businesses had great content now, or words to that effect. This is not true. Not even… Continue reading Too late for content marketing for small service based businesses?
My Content Marketing and Brand Building Strategy for 2020
It all starts with an idea or an observation. The observation could be a change in the law, a decided case in the WRC or civil courts, a social change, something I learned over the last 30 odd years in business, or an idea from a book I’m reading or listening to. Then I write… Continue reading My Content Marketing and Brand Building Strategy for 2020
Content Marketing-a Simple, Effective Strategy
Every weekend I try, and generally succeed, in creating at least 2 new pieces of content. This weekend, for example, I published a video on YouTube, “Reading Between the Lines at an Employment Hearing” and published a blog post “Part Time Bus Driver Wins Reinstatement and Full Salary Retrospection”. Content marketing This is the central… Continue reading Content Marketing-a Simple, Effective Strategy