I’m a great believer in, and fan, of efficiency, especially in respect of the marketing of my business and brand. When you are small, with a limited budget, you must work harder and smarter than bigger competitors. Or else. So, I am always looking for ways to get multiple uses out of a piece of… Continue reading Maximising efficiency in marketing your small business and brand
Category: Small Business
Exploiting a gap in the information provision business
I have learned that there is a good living to be made in catering to the gap between information that is widely and freely available and a person’s unwillingness or inability to carry out a bit of basic research. For example, I am frequently asked questions on Instagram or YouTube which could be easily answered… Continue reading Exploiting a gap in the information provision business
A valuable reminder at Berlin airport about effective communication
At Berlin airport this week, whilst waiting around for our plane back to Dublin from Germany, I was reminded of the value of clear communication. There was a ground support worker-he may have had some type of supervisory role-who I watched in action for some time. He had a tremendous range of hand signals with… Continue reading A valuable reminder at Berlin airport about effective communication
Bubble tea-a fad or here to stay?
I must admit I am intrigued by bubble tea. I have no idea what it is, or what it tastes or looks like, or how it is made. But in Dublin yesterday evening and in Leipzig last weekend, I could not fail to notice the proliferation of bubble tea (and waffle) shops. Walking yesterday evening… Continue reading Bubble tea-a fad or here to stay?
Sticking to the one thing
One thing you always need to guard against if you come upon a successful way of doing something is complacency. It is easy to drop the tried and tested for something new, for novelty and interest. But the truly successful, I am firmly convinced, maintain an unceasing consistency to doing the one thing that is… Continue reading Sticking to the one thing
The worst part about taking a few days off
The worst part about taking a few days off as a sole practitioner is the catching up when you get back to the office. Any sole practitioner will tell you this. The reason is simple: in a sole practitioner’s office so much is dependent on the one man or woman whose practice it is. Everything… Continue reading The worst part about taking a few days off
Speculating in a hotel bar in Berlin airport
I could not help speculating last night in the hotel bar at the Brandenburg airport in Berlin. There was a guy there who was having a beer and engaging in animated conversation, in English, with what I presume were work colleagues. He was talking about sales and how sales were going so far in June,… Continue reading Speculating in a hotel bar in Berlin airport
Replying to every email in my inbox-a rethink is necessary
I have always taken pride in replying to all emails sent to me. Even if the reply was to advise that I was unable to help. I saw it as a basic professional courtesy. But I am beginning to rethink the situation. What if you have advised a person repeatedly what the process is, at… Continue reading Replying to every email in my inbox-a rethink is necessary
The naivety of wannabe entrepreneurs
It never ceases to amaze me: the naivety of wannabe entrepreneurs. When I started out in business at the tender age of 23, I was ultra sceptical when it came to looking at businesses in which I may have been interested. I would treat every statement and representation made to me as untrue or grossly… Continue reading The naivety of wannabe entrepreneurs
It’s the little things that can trip you up
I have a Law Society accounting investigation going on at the moment. The last one I had was 7 years ago, apparently, and it did not go well at the time. I had just started my solicitor’s practise in Enfield and was, if not flying by the seat of my pants, focused on generating clients… Continue reading It’s the little things that can trip you up