Many small business owners make a simple mistake when it comes to marketing. They only do it when they are stuck for clients, or their pipeline of prospects or customers is looking a bit shook. What they don’t realise is that marketing your business is something that should be built into your everyday activity. In… Continue reading A common mistake most small business owners make
Category: Small Business
Are you a solicitor or an influencer?
Last week I received an email from YouTube. It was an end of year email telling me how well my YouTube channel had performed in 2022. The data was good, a significant year of improvement for my channel which has been on the go since 2011. I shared a graphic on a few social media… Continue reading Are you a solicitor or an influencer?
The best way to learn stuff? Persevere
I wrote yesterday about my intention to change the WordPress themes on my two biggest, most important websites. It was a job I had put off for a year or more as I felt it might be a task that could get tricky and would need time and space to deal with problems that came… Continue reading The best way to learn stuff? Persevere
Changing the theme on my 2 biggest WordPress sites
There are a few days remaining in my annual leave and I still have a few little tasks I need to tackle. The most important one is to change the theme on my two biggest, most trafficked websites, BusinessAndLegal.ie and EmploymentRightsIreland.com. Both websites are of crucial importance in my business and generate an enormous number… Continue reading Changing the theme on my 2 biggest WordPress sites
Making better stories
I wrote a blog post yesterday about buying a drone. I took it out and made the first short video: just a drone shot of around our house. I like making videos and intend growing my YouTube channel as much as possible. But I have thought, too, about the business case for my drone purchase.… Continue reading Making better stories
Tweaking my marketing strategy
Every so often I review my marketing efforts and tweak strategy, if I believe it is necessary. As we approach the end of another year, I think it is a good time to carry out such a review. I do intend making some changes to what I do in 2023 versus what I have done… Continue reading Tweaking my marketing strategy
Twitter experiment-tweet threads
I am going to try an experiment for one week, or thereabouts, on Twitter. In addition to the usual stuff that I post I am going to go to the trouble of creating a Twitter thread every day and observe what happens, if anything. Twitter is the one social media platform that I have not… Continue reading Twitter experiment-tweet threads
If I was starting my solicitor’s practice now
If I was starting my solicitor’s practice now, how would I get clients? This might sound arrogant, but the answer is simple: make short form videos and publish them on TikTok, Instagram, Twitter, Facebook, Snapchat, LinkedIn, and YouTube. The videos would initially be one minute or less and would be made in the vertical aspect… Continue reading If I was starting my solicitor’s practice now
“Quinn Country”-a story worth telling
The “Quinn Country” three-part documentary finished last night on RTE1. I thought it was a tremendous film cum documentary which was well worth making and broadcasting, notwithstanding the criticism from some on Twitter who questioned RTE’s decision to allow Quinn so much airtime to tell his story. That criticism was most voluble after episode 1… Continue reading “Quinn Country”-a story worth telling
“Quinn Country”-a couple of observations
Watching Quinn Country for the last couple of days a couple of things have struck me. The first is how successful Quinn was in building the businesses he bult in the location he built them. It appeared to be a truly remarkable achievement. The second thing is the childish desire for Quinn, having bet the… Continue reading “Quinn Country”-a couple of observations