Category: Email Marketing

Small business owners should avoid over dependence on 3rd parties for their online presence

Google and Yahoo recently introduced new rules and regulations which significantly affect the deliverability of emails. For someone like me with a large email list-over 10,000 subscribers-it is essential that the deliverability of my emails are not adversely affected by these new rules. To ensure there are no problems I must upload certain authentication records… Continue reading Small business owners should avoid over dependence on 3rd parties for their online presence

Making the effort to retain my email marketing asset

I have spent years building an email marketing subscriber base. I have over 10,000 subscribers to various lists of mine. All of these subscribers double opted in to hear from me. Google and Yahoo have recently tightened up their requirements for sending emails, especially through an email marketing service provides such as Aweber and others.… Continue reading Making the effort to retain my email marketing asset

I worked hard for 10 years building these email marketing lists

I was faced with a dilemma this week regarding my email marketing account. I have this email marketing account with Aweber. I have over 10,000 subscribers to various email lists (property, employment law) which I have worked hard to build up over the years. These lists have been tremendously profitable for me and were the… Continue reading I worked hard for 10 years building these email marketing lists

Daily writing and my email lists-how to integrate

I still have not figured out the best way to integrate my desire to write every day with my overall marketing and brand building goals. One of the difficulties is the contradiction between writing every day on this blog, which I have done for well over a year now, and my failure to write to… Continue reading Daily writing and my email lists-how to integrate

Email or podcast?

I am constantly mulling over and thinking about the areas of marketing in which I should concentrate my time and attention. I am trying to develop my podcast, the Irish law and small business podcast, and intend giving it more serious attention in the future. But I have neglected my email marketing and feel bad… Continue reading Email or podcast?

It took me years to build this valuable asset in my business and I don’t even use it

I have an asset in my business, one I have been building for years, and I do not use it. I am in two minds as to whether I should or not and whether I need the hassle of the little bit of extra work involved to utilise the asset or not. It is my… Continue reading It took me years to build this valuable asset in my business and I don’t even use it

Email marketing-doing it in a different way

I have always been a massive proponent of email marketing. But only when it is done the right way. The starting point for doing email marketing “the right way” is to obtain the consent of a subscriber. Your emails must be sought and anticipated, or at least tolerated. Being tolerated is the absolute minimum. Ideally,… Continue reading Email marketing-doing it in a different way

Email marketing revisited

I am a strong advocate for email marketing as an effective way of marketing a small business. But I am dismayed by what I see passing for “email marketing” from a huge number of small businesses. The flagrant breach of the law in relation to adding email addresses to data bases, refusing or neglecting to… Continue reading Email marketing revisited