Email marketing-doing it in a different way

I have always been a massive proponent of email marketing. But only when it is done the right way. The starting point for doing email marketing “the right way” is to obtain the consent of a subscriber. Your emails must be sought and anticipated, or at least tolerated. Being tolerated is the absolute minimum. Ideally,… Continue reading Email marketing-doing it in a different way

Why you should read the decision of Ms Justice Máire Whelan in the Enoch Burke Court of Appeal case

I wish people would actually read the decision of Ms Justice Máire Whelan in the Court of Appeal case of Wilson’s Hospital School v Enoch Burke. I think a small number would benefit. I say a “small number” because opinions are so strongly held and entrenched by many people that no amount of reading of… Continue reading Why you should read the decision of Ms Justice Máire Whelan in the Enoch Burke Court of Appeal case

My long form video experiment on YouTube seeks to exploit the ‘binge watch’ phenomenon

I am trying something new on my YouTube channel today. I am going to upload an extra-long video-up to 1 hour or thereabouts-to see how it performs. And the great thing about this particular tactic is I do not have to make any new content, or only an extremely small piece of new content. What… Continue reading My long form video experiment on YouTube seeks to exploit the ‘binge watch’ phenomenon

Is it a futile hope that people will read the actual decisions in the Enoch Burke Court of Appeal case?

I published a video this week about the Court of Appeal’s rejection of the Enoch Burke appeal of certain High Court orders made against him. (Here it is). Rather than making the video a straightforward opinion piece about my view of the decision I took a close look at the decision of the president of… Continue reading Is it a futile hope that people will read the actual decisions in the Enoch Burke Court of Appeal case?

The price of exploiting trending topics and controversy

When you do your own online/digital marketing as I have done since starting my solicitor’s practice back in 2011 you experiment. You try all types of different things to see which are the most effective, which give the most return for the expenditure of your valuable time. You discover, amongst other things, that it is… Continue reading The price of exploiting trending topics and controversy

The Enoch Burke Appeal and “an exercise in creating soundbites”

There were unprecedented scenes in the Four Courts complex yesterday in the Court of Appeal. The Enoch Burke Court of Appeal decision was being delivered by the three judge Court of Appeal. As the President of the Court of Appeal was reading out his judgment the Martina Burke and Ammi Burke were moved to stand… Continue reading The Enoch Burke Appeal and “an exercise in creating soundbites”

This High Court Judge gives ‘plain English’ explanations of some of his judgments

I was reading an interesting High Court decision yesterday involving Mr X and Google. Mr X has been battling with Google since 2015 concerning what he has described as ‘distressing material’ about Mr X that is published online. He is trying to get Google to remove the offending material from search results. This High Court… Continue reading This High Court Judge gives ‘plain English’ explanations of some of his judgments