The most pleasing thing about these podcast stats

One stat that I always notice when I log into my Spotify account for my podcast, the Irish Law and Small Business Podcast, is the average number of listens per episode. This figure was at 72 or thereabouts for a long time. And I was happy with this figure. Now, however, the figure has increased… Continue reading The most pleasing thing about these podcast stats

This comment on Spotify warms my heart

I don’t receive too many comments on Spotify in relation to my podcast, “The Irish Law and Small Business Podcast”. But one I received this morning has given me a great deal of satisfaction as it provides the raison d’etre for podcasting. This comment: Great coverage, I am not a great one for reading 😊… Continue reading This comment on Spotify warms my heart

Here, I made this

“Here, I made this. You might find it useful”. This is the philosophy which has driven my online/digital marketing since I first started marketing online in 2009. That is still my philosophy today. Why should I change a winning formula? For example, today I have 843 followers on Spotify for my podcast, The Irish Law… Continue reading Here, I made this

Audio only podcasts?

I am pleasantly surprised by how well my audio only podcast, the Irish Law and Small Business Podcast, is doing on YouTube podcasts. When you think about it, however, you quickly realise that the type of video I make-the “talking head” type video-is ideal for audio only podcast episodes. It is not as if you… Continue reading Audio only podcasts?

Podcast growth one idea/observation/nugget at a time

I was in two minds a few weeks ago about having my podcast, the Irish Law and Small Business Podcast, on YouTube as an audio only podcast. But it is working out well and I am getting satisfactory listening figures and new subscribers from YouTube. The podcast is growing tremendously on Spotify, too, as I… Continue reading Podcast growth one idea/observation/nugget at a time

Podcasts on YouTube

Did you know that YouTube have got into podcasting in the last year or two? And not just video podcasts, but regular audio podcasts. I submit the RSS feed from my podcast, “The Irish Law and Small Business Podcast”, from Spotify/Anchor to YouTube. The results have been pleasantly surprising. Because YouTube seems to be finding… Continue reading Podcasts on YouTube

Spotify Wrapped for Podcasters-some pleasant surprises

I check in on Spotify every morning to see the latest analytics for my podcast, the Irish Law and Small Business Podcast. Spotify had created a “Wrapped for Podcasters” short video containing some statistics about the performance of my podcast in 2023. They were pleasantly surprising and contained facts which I never would have thought… Continue reading Spotify Wrapped for Podcasters-some pleasant surprises

293 daily plays on Spotify yesterday

I check the analytics for my podcast, The Irish Law and Small Business Podcast, on Spotify every morning. (I don’t check iTunes, however). This morning I noticed I had the highest number of daily plays since I put the podcast on Spotify: 293 plays on 30th October 2023. This number obviously excludes plays of episodes… Continue reading 293 daily plays on Spotify yesterday

Video podcasting-a significant advantage over purely audio podcasts

The growth of video podcasting is a significant feature in my attempt to grow my podcast, the Irish Law and Small Business Podcast. I discovered, whilst watching a couple of short videos on my mobile phone at Brindisi airport, that video podcasting gives an enormous advantage over the traditional audio podcast for two reasons: The… Continue reading Video podcasting-a significant advantage over purely audio podcasts

Starting and running a successful podcast

Researching podcasting this week has led me to conclude that there is no one way to create and run a successful podcast. Finding your own voice is of vital importance. And the length of episode varies widely from the long Joe Rogan podcasts to much shorter ones which can be successful in their own way.… Continue reading Starting and running a successful podcast