10 Invaluable Lessons from Reaching 5,000 YouTube Subscribers

When I started out on YouTube, I never thought I would reach 5,000 subscribers. Let’s face it, I was making videos about topics-law and business-that are not likely to produce videos which can go viral or gain massive popularity. To compound matters I was not making videos for a huge population base because my videos… Continue reading 10 Invaluable Lessons from Reaching 5,000 YouTube Subscribers

Words Meaning More Than Their Ordinary Meaning

I was watching the championship hurling match between Kilkenny and Cork a few weeks ago and the true meaning of words and language hit me. The game was on RTE and, if my memory is accurate, the hurling pundits were Henry Shefflin, Anthony Daly, and Ken McGrath from Waterford. McGrath was a great hurler, one… Continue reading Words Meaning More Than Their Ordinary Meaning

How Do You Reconcile the Writing Style of Charles Dickens and Ernest Hemingway?

I discovered Ernest Hemingway a few years ago. That was mainly thanks to my study of ‘copywriting’ and trying to write well for web visitors to my various websites/blogs. The advice was straightforward, and easy to follow provided you followed some simple rules. The rules focused on using short words, short sentences, short paragraphs and… Continue reading How Do You Reconcile the Writing Style of Charles Dickens and Ernest Hemingway?

Digital Panhandling Is Not a Marketing Strategy

If you are running your own small business and it is heavily dependent on spamming your friends on the various social media platforms to buy your stuff you probably don’t have a real business. You almost certainly need to reconsider your marketing strategy, assuming one was generous enough to consider such unwanted, uninvited interruptions online… Continue reading Digital Panhandling Is Not a Marketing Strategy

Writing As Art

I have been labouring under the misapprehension all my life that a sentence must have a verb. Master McDyer told us this in the national school in Enfield when I was in 5th class. ‘Hogs grunt’, he would say, ‘that’s a sentence’. I have just finished a book called ‘The Elements of Eloquence: How To… Continue reading Writing As Art

How to Speak Like a Leader

How to convince and persuade by the use of words is something that fascinates me. Regardless of whether the words are written or spoken the power to move other people with your choice of words and formulation of what you wish to say has been evident from time immemorial. From Aristotle’s ‘Rhetoric’ (also known as… Continue reading How to Speak Like a Leader