We know that Aristotle wrote the seminal work on the art of persuasion when he wrote “Rhetoric”. We know, too, that he identified three fundamentals in persuading: How do you make a logos based persuasive speech? Persuasive speech, remember, is the basis of excellent communication.
I am reading a book ( Winning Arguments: From Aristotle to Obama – Everything You Need to Know About the Art of Persuasion) at the moment about winning arguments and the use of rhetorical tools and principles. I am writing this blog post to help me understand the book better because I firmly believe writing… Continue reading Winning Arguments-the Principles and Tools of Rhetoric
How to convince and persuade by the use of words is something that fascinates me. Regardless of whether the words are written or spoken the power to move other people with your choice of words and formulation of what you wish to say has been evident from time immemorial. From Aristotle’s ‘Rhetoric’ (also known as… Continue reading How to Speak Like a Leader