5 steps to a logos based persuasive speech

We know that Aristotle wrote the seminal work on the art of persuasion when he wrote “Rhetoric”.

We know, too, that he identified three fundamentals in persuading:

  1. Logos
  2. Ethos
  3. Pathos

How do you make a logos based persuasive speech? Persuasive speech, remember, is the basis of excellent communication.

  1. Establish a connection with the listener
  2. Set out what it means
  3. Lay out three benefits to the listener
  4. Have a call to action, call to arms
  5. Connect with an emotional close