Chop Wood, Carry Water-Why You Need to Adopt This Buddhist Philosophy in 2020

It is a Zen Buddhist saying that if you want to reach enlightenment you should “chop wood, carry water”. And if you want to retain enlightenment you need to, you guessed it, “chop wood, carry water”. This is an exhortation to do the work that matters for you, and to guard against distractions and anything… Continue reading Chop Wood, Carry Water-Why You Need to Adopt This Buddhist Philosophy in 2020

My Content Marketing and Brand Building Strategy for 2020

It all starts with an idea or an observation. The observation could be a change in the law, a decided case in the WRC or civil courts, a social change, something I learned over the last 30 odd years in business, or an idea from a book I’m reading or listening to. Then I write… Continue reading My Content Marketing and Brand Building Strategy for 2020

Marketing is about values-here’s the 2 questions you need to answer

Steve Jobs put it best of all when he explained how marketing was about values. You need to know: Who you are, and What you believe When Jobs was launching the “Think Different” brand marketing campaign in 1997 he said, To me, marketing is about values. This is a very complicated world; it’s a very… Continue reading Marketing is about values-here’s the 2 questions you need to answer

Do You Need to Carry Out a ‘Vulnerability Audit’ in Your Business?

When I was building a block of apartments in Edgeworthstown, Longford in 2006 I made it my business to learn how to drive a teleporter. A teleporter, as you probably know, is like a bit like a cross between a digger and a forklift because it is essentially a tractor with an extendable boom and… Continue reading Do You Need to Carry Out a ‘Vulnerability Audit’ in Your Business?

When I Was 23

When I was 23 I bought my first property. Since then I have bought and sold many others, perhaps as many as 17, but I have truthfully lost count. There have been shops, houses, apartments, freeholds, leaseholds, pubs, petrol stations, and sites. In Dublin, outside Dublin, in Meath, Cavan, Longford. In addition to the buying… Continue reading When I Was 23

Dennis Yu, the 1 Minute Video and Facebook Ads

Dennis Yu, who I came across again recently, is known as the $1 per day Facebook ads guy. But it is obvious that he knows his stuff and has a genuinely interesting approach to advertising on Facebook and the other social media networks. He suggests a 3 x 3 grid of 9 videos, each of… Continue reading Dennis Yu, the 1 Minute Video and Facebook Ads

A Surprising Lesson from an Analysis of My Website Traffic from the Top Social Media Sites

What is the best social media site for a small business owner? What does ‘best’ even mean? How do you define best? Is it the social media site that gives you and your business the most engagement? The most traffic? The most leads? The most gravitas to your brand? The most awareness? I have just… Continue reading A Surprising Lesson from an Analysis of My Website Traffic from the Top Social Media Sites