Storytelling – Page 2

How to tell an engaging story

I’m a firm believer in the power of stories. Stories are vitally important tools which allow you to build a brand, spread an idea, persuade, influence, build a tribe, sell, grow a business. And much more. But telling stories is not as easy as it might at first appear. For a story to engage a… Continue reading How to tell an engaging story

Learning a new skill: video editing to tell better stories

I watched a few videos on YouTube at the weekend about editing videos. Basic stuff but important, too. How to set up the task of editing when you are trying to bring together a large number of clips from a particular activity or day. What is the starting point, the first step? How to tell… Continue reading Learning a new skill: video editing to tell better stories

Sorrento, day 1 of annual leave and biblical rain

Day 1 of my annual leave in Sorrento was a difficult one weather wise. It bucketed down with rain for the entire day, and the worst part is the forecast for every day this week is more of the same. I only take one week’s holidays in a year so this is a bit of… Continue reading Sorrento, day 1 of annual leave and biblical rain

A valuable reminder at Berlin airport about effective communication

At Berlin airport this week, whilst waiting around for our plane back to Dublin from Germany, I was reminded of the value of clear communication. There was a ground support worker-he may have had some type of supervisory role-who I watched in action for some time. He had a tremendous range of hand signals with… Continue reading A valuable reminder at Berlin airport about effective communication

Sing All Our Cares Away-Damien Dempsey’s song of genius

I did not know much about Damien Dempsey when I first heard his song, “Sing All Our Cares Away”. And I still don’t know much about him, to be honest. But I genuinely believe that this song, “Sing All Our Cares Away”, is one of the finest songs written by an Irish person. Of all… Continue reading Sing All Our Cares Away-Damien Dempsey’s song of genius

Making a short movie/VLOG and the bittersweet attempt to capture memories

I’m making a short movie or vlog about our day trip to Kinsale and the Old Head of Kinsale on 19th March 2022. I have quite a good deal of camera footage and the temptation is to just dump it on a timeline and add some music with a few captions thrown in. And if… Continue reading Making a short movie/VLOG and the bittersweet attempt to capture memories

A video company came to my office yesterday

A video company came to my office yesterday to interview me. Spicy Dog Media is creating a series of videos for their YouTube channel-Getinourhome-dealing with all aspects of buying or building a house in Ireland. They are interviewing a number of so-called experts who might be involved in the process. For example, an architect, finance… Continue reading A video company came to my office yesterday

The powerful tool of story in your small business marketing

I was reminded again yesterday, while listening to a podcast, of the power of story. I had never entirely forgotten but the reminder was valuable. At its simplest a story needs three things: a character a goal/desire obstacles You could get more specific and granular but if you only remember these three things about story… Continue reading The powerful tool of story in your small business marketing

Storytelling with images

I like the idea of telling stories with images. Let me explain. I have had an on/off relationship with learning how to take decent photographs. This started when I first started online marketing and the need to take an acceptable, professional profile image of myself. Then, when I started messing about on the Instagram platform… Continue reading Storytelling with images