When I started out on YouTube, I never thought I would reach 5,000 subscribers. Let’s face it, I was making videos about topics-law and business-that are not likely to produce videos which can go viral or gain massive popularity. To compound matters I was not making videos for a huge population base because my videos… Continue reading 10 Invaluable Lessons from Reaching 5,000 YouTube Subscribers
Category: Digital Marketing
Thinking About Starting a Podcast
I am considering starting a podcast. Turning over in my mind the pros and cons. I don’t want to start one that I would not be happy to put my name to, that I could not have some pride in and want to say, with some justified satisfaction, ‘I made this’. The starting point in… Continue reading Thinking About Starting a Podcast
Digital Panhandling Is Not a Marketing Strategy
If you are running your own small business and it is heavily dependent on spamming your friends on the various social media platforms to buy your stuff you probably don’t have a real business. You almost certainly need to reconsider your marketing strategy, assuming one was generous enough to consider such unwanted, uninvited interruptions online… Continue reading Digital Panhandling Is Not a Marketing Strategy
“The Art of Marketing Your Services Business Online: How to Get New Clients With a Proven, Inexpensive 5 Part Digital Marketing Strategy”-Update in the Pipeline
I was delighted when I checked the latest reviews of my books for sale on Amazon and Kindle. Reviews, especially bad ones, can break a book’s life; no reviews at all are not helpful either and it is challenging to get readers to leave a review. I have 6 titles for sale which can be… Continue reading “The Art of Marketing Your Services Business Online: How to Get New Clients With a Proven, Inexpensive 5 Part Digital Marketing Strategy”-Update in the Pipeline
Employee #30 at Facebook, Facebook Advertising, and Email Subscribers for $.34
He was the 30th employee at Facebook when it started up. He was directly involved in the creation of the Facebook advertising platform. And he is almost certainly a multi-millionaire. He is the founder of AppSumo, Sumo, and King Sumo and a leading light in the business world dispensing advice for startups and entrepreneurs. His… Continue reading Employee #30 at Facebook, Facebook Advertising, and Email Subscribers for $.34
Content Marketing-a Simple, Effective Strategy
Every weekend I try, and generally succeed, in creating at least 2 new pieces of content. This weekend, for example, I published a video on YouTube, “Reading Between the Lines at an Employment Hearing” and published a blog post “Part Time Bus Driver Wins Reinstatement and Full Salary Retrospection”. Content marketing This is the central… Continue reading Content Marketing-a Simple, Effective Strategy
Building Your Tribe (There’s One for Everyone)
I stumbled across a YouTube channel over the weekend and it proved, if any proof were needed, that there is a market or tribe for almost everyone. The guy was a mature man, I would estimate in his 60s, and the channel started out as a guide to men’s grooming, hair, and so on as… Continue reading Building Your Tribe (There’s One for Everyone)
Drip by Drip (the Army of Cost Effective Workers)
I uploaded a video to YouTube yesterday which is almost certainly of interest to only a small group of people. The video is called “The Powers, Duties and Role of Executors in Irish law”. To the person who finds themselves burdened with the job of executor for the estate of a loved one who has… Continue reading Drip by Drip (the Army of Cost Effective Workers)
2,000 YouTube Subscribers Later-My 4 Fundamentals To Grow a Small Business Online
I got a great deal of quiet satisfaction this week from reaching my 2,000th subscriber to my YouTube channel. I uploaded my first video in March 2011 and it took from then until the third quarter of 2018 to grow my subscriber base to 1,000. But it only took a couple of months to add… Continue reading 2,000 YouTube Subscribers Later-My 4 Fundamentals To Grow a Small Business Online
Where Have All the Gatekeepers Gone?
Not too long ago if you wanted to write and publish a book you had to get a publisher. The publisher, if he approved, would get your book into the bookshop. He was the gatekeeper. Now? You don’t need a publisher because you can do it yourself with Amazon. Here’s my Amazon author page, for… Continue reading Where Have All the Gatekeepers Gone?