I am tempted to have a leaflet drop done in my area, just for the fun and to see if my hunch is correct. My hunch is that the leaflet drop can still be tremendously effective and will drive sufficient business to my office to more than justify the printing of the leaflets and their… Continue reading My hunch about leaflet drops
Tag: small business marketing
Marketing with bread
I get a great kick out of the clients I generate through my bread making hobby, which I share online in my YouTube videos, on Facebook, Instagram and elsewhere. When you think about marketing a professional services business such as mine you would not immediately think about sharing bread making videos. Or any videos or… Continue reading Marketing with bread
The price of exploiting trending topics and controversy
When you do your own online/digital marketing as I have done since starting my solicitor’s practice back in 2011 you experiment. You try all types of different things to see which are the most effective, which give the most return for the expenditure of your valuable time. You discover, amongst other things, that it is… Continue reading The price of exploiting trending topics and controversy
Small businesses should constantly monitor and review time spent on social media sites
I always monitor closely my efforts and time spent on social media sites. I am looking to ascertain what is working, what’s not working and trying to arrive at the optimum use of my time. Yes, I could spend plenty of time on all the platforms open to me, but I want to ensure the… Continue reading Small businesses should constantly monitor and review time spent on social media sites
A common mistake most small business owners make
Many small business owners make a simple mistake when it comes to marketing. They only do it when they are stuck for clients, or their pipeline of prospects or customers is looking a bit shook. What they don’t realise is that marketing your business is something that should be built into your everyday activity. In… Continue reading A common mistake most small business owners make
Tweaking my marketing strategy
Every so often I review my marketing efforts and tweak strategy, if I believe it is necessary. As we approach the end of another year, I think it is a good time to carry out such a review. I do intend making some changes to what I do in 2023 versus what I have done… Continue reading Tweaking my marketing strategy
Always be hustling if you are a small business owner
I’m taking annual leave for the next week. So, the girls in the office, when giving appointments for consultations, cannot put anyone in next week. But I noticed yesterday that they were telling callers that I was on annual leave next week and it would be the following week before I could see the caller.… Continue reading Always be hustling if you are a small business owner
The 2 most important tools in the development of my business
I was just thinking this morning about the two most important tools in the growth of my solicitor’s practice since I qualified and started my practice in 2011. I cannot separate them because there is an element of chicken and egg about them. But the two most instrumental tools or spheres of activity have been… Continue reading The 2 most important tools in the development of my business
My Content Marketing and Brand Building Strategy for 2020
It all starts with an idea or an observation. The observation could be a change in the law, a decided case in the WRC or civil courts, a social change, something I learned over the last 30 odd years in business, or an idea from a book I’m reading or listening to. Then I write… Continue reading My Content Marketing and Brand Building Strategy for 2020
“The Art of Marketing Your Services Business Online: How to Get New Clients With a Proven, Inexpensive 5 Part Digital Marketing Strategy”-Update in the Pipeline
I was delighted when I checked the latest reviews of my books for sale on Amazon and Kindle. Reviews, especially bad ones, can break a book’s life; no reviews at all are not helpful either and it is challenging to get readers to leave a review. I have 6 titles for sale which can be… Continue reading “The Art of Marketing Your Services Business Online: How to Get New Clients With a Proven, Inexpensive 5 Part Digital Marketing Strategy”-Update in the Pipeline