There is a lot to be said for any small business owner concentrating on the social media platform(s) that are right for their business. This will depend on three factors: An enormous amount of time can be spent flogging a dead horse in this regard. But finding the right channel is a valuable use of… Continue reading Which (if any) social media sites are effective for your business?
Category: Small Business
An underused tactic to build a tribe
The temptation if you are trying to generate queries and clients online is to try to appeal to the broadest range of people possible. This is a mistake. You cannot be all things to all people. If you appeal to everyone you appeal to no-one. An underused tactic is not to worry about everyone when… Continue reading An underused tactic to build a tribe
If I was starting my solicitor’s practice now
If I was starting my solicitor’s practice in 2023 I would make it my business to learn about making videos. It would make not one jot of difference whether I used my mobile phone or an iPad (or similar device) or a relatively inexpensive vlogging camera or a top end camera. I would make it… Continue reading If I was starting my solicitor’s practice now
The engagement on this Facebook post (after only 24 hours) is remarkable
I shared a video on Facebook yesterday about Pepper Finance being granted a repossession order in respect of 3 houses from borrowers who were unable to repay all their loans. The video has now (24 hours later) 603 likes, 102 comments, and has been shared by Facebook users 43 times. 24 hours later. This is… Continue reading The engagement on this Facebook post (after only 24 hours) is remarkable
Content distribution-my important daily task
One of the most important tasks I carry out on a daily basis in relation to my solicitor’s practice is what I call “content distribution”. I have made so much content-blog posts and videos-over the last ten years or so that I am never stuck for something to share online and I have a daily… Continue reading Content distribution-my important daily task
Podcasting and quietly building an asset
I have grown my YouTube channel to a subscriber base of over 23,000 as I write this on 1st August 2023. Video has been tremendously effective for my brand and business. And then I began to take the audio files from my videos and publish them on my podcast, the Irish Law and Small Business… Continue reading Podcasting and quietly building an asset
A useful tool to draw out small minds
I posted a short video on TikTok a few days ago and in it I was wearing a particularly bright, unusual tie. I have been surprised by the number of comments about the tie, some of which are complimentary but many of which contain a hidden criticism. The criticism is “how dare you wear such… Continue reading A useful tool to draw out small minds
Two overlooked channels to promote your small business
If you have a small business like mine, you will come across all types of advice as to how to market your business and brand online. You will find, too, that the advice tends to reflect what is popular, hot, ‘blowing up’, at a given point in time. The inevitable consequence of this trend is… Continue reading Two overlooked channels to promote your small business
The two types of entrepreneurs/start-ups that have surprised me
I am contacted frequently by entrepreneurs or individuals starting their own business. They contact me because they may have learned that I have been an entrepreneur since I was 23 years of age and have been involved in a wide range of entrepreneurial/commercial activity across a range of industries. I make the most of my… Continue reading The two types of entrepreneurs/start-ups that have surprised me
Stories and storytelling-what is the point?
Stories are a way we give meaning to our activity and life. We can choose the stories we tell ourselves, and it is vitally important that we choose the right one. Take three men working on a construction site laying blocks. One guy says he is a blocklayer. One guy says he is building a… Continue reading Stories and storytelling-what is the point?