I just noticed this week that TikTok are now allowing videos of up to 10 minutes duration on their site. I have uploaded 2 or 3 in the last couple of days just to see how they do. TikTok is definitely not a platform to ignore if you have a lot of video content to… Continue reading TikTok now allowing 10-minute videos
Category: Small Business
Losing clients and feeling the hurt
If playing sport has featured large in your life since you were a child, you will know the feeling I am talking about. The feeling you get when you lose a client is similar to the gut wrenching feeling of losing a match, or whatever competitive sporting event you engaged in. No matter how well… Continue reading Losing clients and feeling the hurt
The value and cost of my time
It happens every week, sometimes more than once. A person will contact me and ask me for an hour of my time. They may be doing some academic work or research. Or they may simply ‘want to run something past you’. I cannot understand how such persons cannot make the connection between my time and… Continue reading The value and cost of my time
Reminder to self-don’t forget these 2 business tips
It’s easy to forget these 2 tips when you are running a business. Firstly, fish where the fish are. It is easy to fall into the trap of trying to be all things to all men. To think that broadening the number of places where you seek to find leads, customers, clients is a good… Continue reading Reminder to self-don’t forget these 2 business tips
Social media marketing for your small business-beware social media vanity metrics
I am rethinking my approach to social media marketing and the amount of time I spend on it. Since the beginning of the year I have been looking at ways to cut it back. I have wondered about the effect that this might have on my business. Twitter is a good case in point. Even… Continue reading Social media marketing for your small business-beware social media vanity metrics
Starting your own business, entrepreneurship-the curse of knowledge
I started my first business when I was 23. I have been involved in many businesses over the last 36 years. There is a lot of stuff I take for granted, and assume that others know, too. This is any easy mistake to make. But no matter what sphere of activity you might be engaged… Continue reading Starting your own business, entrepreneurship-the curse of knowledge
I published this audiobook 12 days ago and have been stunned by the sales
On 22nd December 2021 I published my fourth book on the Audible audiobook platform owned by Amazon. I have been pleasantly surprised, bordering on stunned, by how well the book is selling. Today, the 3rd January 2022, I have sold 15 audiobooks. This is in excess of 1 audiobook per day-an average of 1.25 books… Continue reading I published this audiobook 12 days ago and have been stunned by the sales
Short form video and more efficient small business marketing
I am a big devotee of efficiency. I am constantly looking for ways to do tasks incrementally more efficiently. Short form video is a good example of what I am talking about. I can make a video on my mobile phone of 60 seconds or less. Then I can post that piece of content on… Continue reading Short form video and more efficient small business marketing
Reviving my podcast for 2022-going deep, not wide
In 2019 I started a podcast. I uploaded a number of episodes but other things in my business and life took my attention and precedence, and I neglected the podcast. I am reviving it now and hoping to grow it into something of substantial value for me, my brand and my business in 2022. You… Continue reading Reviving my podcast for 2022-going deep, not wide
6th day of December has a special place in my heart and mind
The 6th day of December has a special place in my heart and mind. For it was on the 6th December 1986 that I embarked on the journey of being a small business builder and owner. Myself and my brother, Pat, opened a closed up shop at Hart’s Corner, Glasnevin on that day. I have… Continue reading 6th day of December has a special place in my heart and mind