Every time I see one of these “I am pleased to announce..” notices on LinkedIn I feel compelled to shake my head wryly. It is a pavlovian response. I can’t help it. The announcement may be “I am pleased to announce I have had an article published in (insert some professional publication)” or “I am… Continue reading I am pleased to announce..
Category: Small Business
Maximising efficiency in marketing your small business and brand
I’m a great believer in, and fan, of efficiency, especially in respect of the marketing of my business and brand. When you are small, with a limited budget, you must work harder and smarter than bigger competitors. Or else. So, I am always looking for ways to get multiple uses out of a piece of… Continue reading Maximising efficiency in marketing your small business and brand
Exploiting a gap in the information provision business
I have learned that there is a good living to be made in catering to the gap between information that is widely and freely available and a person’s unwillingness or inability to carry out a bit of basic research. For example, I am frequently asked questions on Instagram or YouTube which could be easily answered… Continue reading Exploiting a gap in the information provision business
A valuable reminder at Berlin airport about effective communication
At Berlin airport this week, whilst waiting around for our plane back to Dublin from Germany, I was reminded of the value of clear communication. There was a ground support worker-he may have had some type of supervisory role-who I watched in action for some time. He had a tremendous range of hand signals with… Continue reading A valuable reminder at Berlin airport about effective communication
Bubble tea-a fad or here to stay?
I must admit I am intrigued by bubble tea. I have no idea what it is, or what it tastes or looks like, or how it is made. But in Dublin yesterday evening and in Leipzig last weekend, I could not fail to notice the proliferation of bubble tea (and waffle) shops. Walking yesterday evening… Continue reading Bubble tea-a fad or here to stay?
Sticking to the one thing
One thing you always need to guard against if you come upon a successful way of doing something is complacency. It is easy to drop the tried and tested for something new, for novelty and interest. But the truly successful, I am firmly convinced, maintain an unceasing consistency to doing the one thing that is… Continue reading Sticking to the one thing
The worst part about taking a few days off
The worst part about taking a few days off as a sole practitioner is the catching up when you get back to the office. Any sole practitioner will tell you this. The reason is simple: in a sole practitioner’s office so much is dependent on the one man or woman whose practice it is. Everything… Continue reading The worst part about taking a few days off
Speculating in a hotel bar in Berlin airport
I could not help speculating last night in the hotel bar at the Brandenburg airport in Berlin. There was a guy there who was having a beer and engaging in animated conversation, in English, with what I presume were work colleagues. He was talking about sales and how sales were going so far in June,… Continue reading Speculating in a hotel bar in Berlin airport
Replying to every email in my inbox-a rethink is necessary
I have always taken pride in replying to all emails sent to me. Even if the reply was to advise that I was unable to help. I saw it as a basic professional courtesy. But I am beginning to rethink the situation. What if you have advised a person repeatedly what the process is, at… Continue reading Replying to every email in my inbox-a rethink is necessary
The naivety of wannabe entrepreneurs
It never ceases to amaze me: the naivety of wannabe entrepreneurs. When I started out in business at the tender age of 23, I was ultra sceptical when it came to looking at businesses in which I may have been interested. I would treat every statement and representation made to me as untrue or grossly… Continue reading The naivety of wannabe entrepreneurs