When it comes to social media marketing, and any type of marketing for that matter, you are always looking for engagement. Why? Because it is a feedback loop that tells you what you have published resonates with your audience. You were not screaming into a void. You did not get the message to market connection… Continue reading Why I don’t answer questions on TikTok
Category: Small Business
Understanding the environment in which your small business operates
Instagram is a powerful social media tool for business development and growth. There is something about the platform that is perceived as less threatening than the likes of Twitter. And my experience of acquiring new, high-quality clients from Instagram as opposed to the waste of time and anger that is Twitter forces me to spend… Continue reading Understanding the environment in which your small business operates
The email problem continues and worsens
I’m still struggling with the demands of my email inbox. I have written about this problem at least twice previously. But the problem does not go away; if anything, it gets worse. I know I am my own worst enemy by responding so quickly to emails. This creates an expectation on the part of the… Continue reading The email problem continues and worsens
The scourge of email-a review is necessary
I have written in the past about the scourge of email as it plays a central role in the running of my business. On the one hand I encourage persons to contact me by email as it is asynchronous communication. That is, unlike the phone it does not require both of us to be present… Continue reading The scourge of email-a review is necessary
My geographical spread of conveyances-how has this happened?
I have managed to achieve a wide geographical spread of conveyances in the last while. I have been entrusted with instructions in property transactions in Cork, Kerry, Dublin, Mayo, along with more local property sales and purchases in Meath, Kildare, Westmeath, Offaly. All of these more remote, far-flung properties come from my YouTube channel. Starting… Continue reading My geographical spread of conveyances-how has this happened?
The future of the sole practitioner
A commenter on my You/Tube channel has asked me about the future of the sole practitioner, and whether it was at risk. Firstly, he was referring to solicitor sole practitioners and not other professionals who are sole traders or solo entrepreneurs. But my response here, I believe, can be applied equally across other professions such… Continue reading The future of the sole practitioner
Finding diamonds in the trough
I spend a lot of time on YouTube, watching videos. My viewing tends to fall into one of two categories: Legal/political commentary from some YouTube channels in the United States Researching how to do a particular thing The latter category tends to be related to my business, marketing a small business, and more particularly social… Continue reading Finding diamonds in the trough
Rant about interfering helpers
It happens all the time. The unwanted, uninvited, interfering helper gets his/her oar in with the client. And the effect, intended or otherwise, is to make the solicitor look lazy, incompetent, or uncaring. When nothing could be further from the truth. But when you’re explaining your losing. I won’t identify the group of individuals I… Continue reading Rant about interfering helpers
The 2 most important tools in the development of my business
I was just thinking this morning about the two most important tools in the growth of my solicitor’s practice since I qualified and started my practice in 2011. I cannot separate them because there is an element of chicken and egg about them. But the two most instrumental tools or spheres of activity have been… Continue reading The 2 most important tools in the development of my business
TikTok early mover advantage
Since I uploaded my first few short videos around Christmastime 2021 I have been astounded by the growth of my TikTok channel. The numbers of likes, comments, new fans/followers I have seen has been amazing. And now with the opportunity to upload 10 minute videos the opportunity for a guy like me is mindboggling. When… Continue reading TikTok early mover advantage