It is manifestly obvious to me that Shorts videos on YouTube perform exceedingly well. By comparison with the time and effort that needs to go into a long form video YouTube shorts provide a great strategy for growing a brand online quickly. Even old, average short videos of mine perform disproportionately well versus my regular,… Continue reading YouTube shorts offer significant opportunities for online brand building
Tag: youtube shorts
YouTube shorts-a powerful way to grow a channel
My YouTube channel has experienced a sudden spurt in subscriber numbers in the last week or so. I was not sure why this has happened but I think I discovered the reason this morning. I made a short video about “dirty old Dublin-I have always loved you” and it has been tremendously successful in terms… Continue reading YouTube shorts-a powerful way to grow a channel
YouTube’s new tool to help create Shorts should only be ignored if you don’t love your business or brand
If you are into YouTube marketing, and you should be if you are a business owner or want to start a business, they have recently made a significant change which gives a further tool in your arsenal. YouTube shorts is YouTube’s response to short, vertical video. This is in recognition of the threat posed by… Continue reading YouTube’s new tool to help create Shorts should only be ignored if you don’t love your business or brand
Vertical video-an easy way for a small business to build a brand
Video is one of the most powerful tools in my business. I have written many times about the value of my YouTube channel and the significant contribution to the growth of my solicitor’s practice. I’m surprised more small business owners don’t avail of this powerful tool. But I recognise one of the difficulties is the… Continue reading Vertical video-an easy way for a small business to build a brand
YouTube shorts and short form vertical video
I started uploading some YouTube shorts a few weeks ago. A YouTube short is a video that is shot in vertical format and is 60 seconds or less in length. YouTube, I had been reading online, were pushing shorts and Instagram were pushing Reels because they were concerned about the growth of TikTok. Since I… Continue reading YouTube shorts and short form vertical video
Short form video and more efficient small business marketing
I am a big devotee of efficiency. I am constantly looking for ways to do tasks incrementally more efficiently. Short form video is a good example of what I am talking about. I can make a video on my mobile phone of 60 seconds or less. Then I can post that piece of content on… Continue reading Short form video and more efficient small business marketing