Tag: Twitter

Is it alright to describe women as “birds” again?

A girl/woman tweeted the following on Twitter yesterday: “Vogue Williams will forever be that bird who hooked up with that fat fella from Westlife to me.” I have no strong feelings about Vogue Williams one way or another. In fact, I only know her as the woman from an advertisement on the television with one… Continue reading Is it alright to describe women as “birds” again?

The least effective social media site for lead generation

The least effective social media site for lead generation, in my experience, is Twitter. I am referring, of course, to lead generation and client acquisition for my business, a solicitor’s practice. But I am firmly convinced that the same could be said for the vast majority of small businesses. The time period over which I… Continue reading The least effective social media site for lead generation

Twitter and its role in your small business marketing

The furore in the last week about Elon Musk’s takeover of Twitter has prompted some further thought by me on the role it may play in the marketing makeup of any small business. For a long time, I have seriously doubted that it can be a significant player in marketing my business, and I suspect… Continue reading Twitter and its role in your small business marketing

Elon Musk behaving like a 19th century slave owner

Elon Musk’s decision to treat Twitter’s employees like modern day slaves without a particle of respect or dignity was noteworthy yesterday. Locking employees out of their workplaces and advising them to expect an email which will determine their future employment with the company was as crass and reprehensible an act by an employer for a… Continue reading Elon Musk behaving like a 19th century slave owner

The useful functionality of Twitter

I have a love/hate relationship with Twitter. I blow hot and cold about the social medial platform. But when there is a story in which I have a particular interest in-for example in the courts-I know I can see what certain individuals have to say by checking their tweets, and often those individuals will actually… Continue reading The useful functionality of Twitter

The problem with Twitter for content marketers

If you are a small business owner, and/or you are a content marketer, you will find using Twitter a frustrating experience. The problem with Twitter from a content marketer’s perspective can be illustrated by the screenshot below. You will see two tweets that I sent. Both were sent 22 hours ago, as you can see… Continue reading The problem with Twitter for content marketers

The 1 thing you need to do to grow a following on Twitter

My relationship with Twitter has been one of love/hate. Truth be told, it has been far more hate than love. But I have gone through phases where I have liked the platform, and I do recognise its utility for research, having written about this before. To reiterate, I have always used Twitter to keep on… Continue reading The 1 thing you need to do to grow a following on Twitter

The qualitative difference between social media sites for small business growth

There is a qualitative difference between social media sites when you are looking to generate leads and clients. My experience is that YouTube, Instagram, Facebook, LinkedIn are the best sites when it comes to lead and client generation. I have grown a massive following in a short space of time on TikTok but the platform… Continue reading The qualitative difference between social media sites for small business growth