The pressure of social media marketing-avoid this understandable mistake

Nobody is a greater, more active user, and advocate, of social media as a powerful tool in the marketing toolbox of a small business owner than I am. But the sheer number of social media platforms available to avail of can lead to enormous time pressure and a type of anxiety which can only be… Continue reading The pressure of social media marketing-avoid this understandable mistake

Some bread I baked-a rye and walnut loaf

This is a rye flour bread with walnuts. It is from Richard Bertinet’s book, Dough, which I have previously recommended. The bread itself is made from a combination of strong white flour and rye flour and contains walnuts. You can choose to put pretty much anything in a loaf or bread-for example, cheese, olives, walnuts,… Continue reading Some bread I baked-a rye and walnut loaf

Why I chose Anchor for my podcast

I recently revived my podcast and gave it a new name: The Irish Law and Small Business Podcast. I had originally started a podcast in 2019 and uploaded a few episodes to SoundCloud. I got too busy at other things, however, and let it lapse. Towards the end of 2021 I decided to give it… Continue reading Why I chose Anchor for my podcast

12 rules for life, by Jordan Peterson

I am listening to this book on Audible now and it is getting increasingly irritating. I have not finished yet-only about 50% of the way through-but there are two major problems: Mr Peterson’s high pitched voice, which sounds whiney after a short period and the degree to which God, religion etc. has influenced Peterson’s 12… Continue reading 12 rules for life, by Jordan Peterson

I published this audiobook 12 days ago and have been stunned by the sales

On 22nd December 2021 I published my fourth book on the Audible audiobook platform owned by Amazon. I have been pleasantly surprised, bordering on stunned, by how well the book is selling. Today, the 3rd January 2022, I have sold 15 audiobooks. This is in excess of 1 audiobook per day-an average of 1.25 books… Continue reading I published this audiobook 12 days ago and have been stunned by the sales

Hyperfocus-How to Work Less and Achieve More by Chris Bailey Reviewed

Hyperfocus-How to Work Less and Achieve More by Chris Bailey-I have just finished this book having spent 2/3 days reading and taking notes. The book is divided into two broad sections covering Hyperfocus Scatterfocus Hyperfocus is directing your attention on something external whereas scatterfocus is letting your mind wander and directing your attention inward, connecting… Continue reading Hyperfocus-How to Work Less and Achieve More by Chris Bailey Reviewed

A year-end review of my YouTube analytics

I am carrying out a year end review of my marketing efforts with a view to tweaking and optimising for 2022. One of the pillars of my marketing is my YouTube channel and the videos I make. I need to ensure that I am spending my time making videos about the topics and issues which… Continue reading A year-end review of my YouTube analytics