When you build your profile online and build up even a moderate number of followers you will invariably attract the scammers. Thse individuals will copy your profile and pass themselves off as me and try to sell my followers all types of nefarious, bogus money-making schemes-for example bitcoin. I had this problem for a long… Continue reading Selling solutions (not problems or bad news) makes you invaluable
2 easy ways to build your brand and service based business for free
I was starting a business now, especially a service-based business, I would have a wide range of free tools at my disposal to build my brand and business. Firstly, I could start a YouTube channel by making simple, helpful, easy to create videos on my smartphone. This is a completely free method and with a… Continue reading 2 easy ways to build your brand and service based business for free
Books can change your view of the world
I’m reading “A history of the world” by Andrew Marr at the moment. And it has done what books are capable of doing: it has changed my view of the world. I had a consultation this week in the office in Enfield with two Chinese businesspersons and I looked at them differently and with a… Continue reading Books can change your view of the world
YouTube shorts-a powerful way to grow a channel
My YouTube channel has experienced a sudden spurt in subscriber numbers in the last week or so. I was not sure why this has happened but I think I discovered the reason this morning. I made a short video about “dirty old Dublin-I have always loved you” and it has been tremendously successful in terms… Continue reading YouTube shorts-a powerful way to grow a channel
The misinformation and disinformation problem
Anyone who spends even a small bit of time online on any of the social media platforms will quickly see the quantity of misinformation and disinformation being spread. Whether it is to do with migration or legal issues or covid or vaccines, the confidence and vehemence with which certain individuals spread falsehoods is a sight… Continue reading The misinformation and disinformation problem
Blogging is dead?
I saw a YouTube video yesterday entitled “Blogging is dead” or “Is blogging dead?” I must do a search for it today and take a look. But even if the thesis of the video is that blogging is dead from a marketing perspective, and that may well be the case, I will continue blogging for… Continue reading Blogging is dead?
I was 24 hours away from being an “unvetted male” myself
It’s profoundly saddening to see the misinformation, disinformation, falsehoods and lies being spread all over the country about migration, voluntary and involuntary. To see decent people being manipulated to the point where buildings earmarked for homeless or immigrants/asylum seekers being burned to the ground is something I never thought I would see in Ireland. But… Continue reading I was 24 hours away from being an “unvetted male” myself
Obsessing over certain marketing metrics-a mistake to avoid
It would be easy, and a mistake, to be overly concerned and obsessed with certain marketing metrics-for example, viewing figures and subscribers on my YouTube channel. I have found lately that I spend an unhealthy amount of time checking numbers and comments. I need to fight against this urge and developing habit. Some of the… Continue reading Obsessing over certain marketing metrics-a mistake to avoid
They tell the others
It is only in the last year or two that I see many people contacting us to enquire about engaging our services on the basis of a friend or colleague’s recommendation. When I started this solicitor’s practice in 2013 every client had to be obtained from a blank sheet, de novo as it were. Now,… Continue reading They tell the others
Running a small business in Ireland today-hard or easy?
There’s an article in the Irish Times this morning with a picture of a sad looking young woman. She is the owner of a coffee shop/café that is closing down, and she is bemoaning how difficult it is to run a small business in Ireland nowadays. When I come across articles like this I think… Continue reading Running a small business in Ireland today-hard or easy?