They tell the others

It is only in the last year or two that I see many people contacting us to enquire about engaging our services on the basis of a friend or colleague’s recommendation.

When I started this solicitor’s practice in 2013 every client had to be obtained from a blank sheet, de novo as it were.

Now, I am seeing more and more enquiries and clients from recommendations.

This is the old way of acquiring clients for most solicitors’ practices, and it nice to see now.

But I started this practice over ten years ago.

So depending on recommendations alone would never have been a good enough strategy from the outset. I would have gone out of business quickly.

That is why I used the strategy of content marketing to grow my practice. You can learn about this strategy in this book.