“Here, I made this. You might find it useful”. This is the philosophy which has driven my online/digital marketing since I first started marketing online in 2009. That is still my philosophy today. Why should I change a winning formula? For example, today I have 843 followers on Spotify for my podcast, The Irish Law… Continue reading Here, I made this
Author: Terry Gorry
Is your podcast or TikTok account best?
I published a video yesterday about the value of making a podcast for a small business owner, and I referred to my own podcast, The Irish Law and Small Business Podcast, in the video. A commenter asked me which was better for me and my business, my podcast or my TikTok account where I currently… Continue reading Is your podcast or TikTok account best?
Build your own crowd
When you build a crowd online, no matter the size, there will always be others who want to tap into and exploit you and your crowd. This happens me from time to time with individuals contacting me with a view to debating with me about some topic or other or being involved in a podcast.… Continue reading Build your own crowd
We climbed the Great Sugar Loaf
It was my birthday yesterday and we climbed the Great Sugar Loaf in Wicklow. It was great fun and rewarded us with tremendous views from the top when we got there. It was extremely windy, and this presented one of the biggest difficulties of the climb. It is gentle enough to begin with and then… Continue reading We climbed the Great Sugar Loaf
Not losing sight of the original purpose of my YouTube channel
It is easy for me to produce all sorts of video content for my YouTube channel. And I have now reached 27,000 subscribers on the channel having only recently reached 25,000. I am aware that much of the content I publish may have little or no benefit for my business, which is the whole purpose… Continue reading Not losing sight of the original purpose of my YouTube channel
Starting up your own business? A great idea is not enough
I have recently met and advised two young entrepreneurs, both of whom had great ideas for a start-up business. And both businesses have great potential for scaling. As we discussed them, however, I quickly saw that the one big problem facing each of them was completely different. This was a stumbling block for each business,… Continue reading Starting up your own business? A great idea is not enough
My secret tactic for getting massive views
I have had a hunch for some time that TikTok ‘reply videos’ are treated extremely well by TikTok in its algorithm. And nothing has happened to change my mind in that regard. In fact, my opinion has been strengthened by my increased us of ‘reply videos’ on TikTok in the last couple of weeks. The… Continue reading My secret tactic for getting massive views
One of the best management decisions I’ve made in a long time
I am moving office soon for the first time in over 10 years. And I made a good decision at the outset, one I would not have been able to make 10 or 20 or 30 years ago. I put one of the girls in the office in charge of the move project. And I… Continue reading One of the best management decisions I’ve made in a long time
Transactional versus relational YouTube channels
I watched a good video yesterday by Katie Steckly on YouTube. She explains the difference between a transactional YouTube channel and a relational one and the best way, in her view, to transition from the former to the latter. The widely accepted wisdom is to use a strategy which is in use in Hollywood for… Continue reading Transactional versus relational YouTube channels
Audio only podcasts?
I am pleasantly surprised by how well my audio only podcast, the Irish Law and Small Business Podcast, is doing on YouTube podcasts. When you think about it, however, you quickly realise that the type of video I make-the “talking head” type video-is ideal for audio only podcast episodes. It is not as if you… Continue reading Audio only podcasts?