I have spent a great deal of time studying video and the different types of video that can be made. From talking head videos to vlogs to silent vlogs to live video, and more. I published a vlog over the weekend about an apartment I bought at a BidX1 auction, which has proven hugely popular… Continue reading The most efficient videos for my business
Tag: video marketing
Reminder to me about short, vertical videos
This blog post is a reminder to me to tap into the power of short, vertical videos in 2025. The power of such videos, for certain tasks and in particular circumstances, is immense. For example, on 25th December 2024 I published a short video which took a few minutes to make an upload to a… Continue reading Reminder to me about short, vertical videos
Populist videos versus the more obscure
I am getting a lot of mileage out of my coverage of the Conor McGregor/Nikita Hand civil trial in the High Court. The viewing figures, engagement, comments are off the charts by comparison with my usual videos. But I need to figure out if these types of videos are of practical benefit to me and… Continue reading Populist videos versus the more obscure
Where do you get the time to make videos?
I gave a talk last week in a Webinar about my background, what led me to the profession of being a solicitor, the way I run my practice, and my use of video in my practice. One of the questions that came in was “how do you find the time to make videos?” I explained… Continue reading Where do you get the time to make videos?
The surprising reach of video
I had a meeting last week with an elderly gentleman who wanted to make a couple of small changes in his will. I had taken his instructions and one of the girls was just doing the necessary and printing it off for signing. “I see you bought a property in Cork”, he said. This stunned… Continue reading The surprising reach of video
I ended up shouting at the so-called marketing expert
I ended up shouting at the podcast episode I was listening to on my morning cycle over around Kinnegad, Clogherinkoe and back home. The so-called expert, Mark Schaeffer, on the Social Media Marketing Podcast was talking about Social Media Marketing nowadays and how much it has changed over the last 10 or 20 years. He… Continue reading I ended up shouting at the so-called marketing expert
The power of online video (again)
I have written about the power of online video many times in the past. I must write about it again today for two gentlemen drove from Donegal this week to see me in a consultation. When I asked them why did the come so far, were there no solicitors in Donegal they told me that… Continue reading The power of online video (again)
Not losing sight of the original purpose of my YouTube channel
It is easy for me to produce all sorts of video content for my YouTube channel. And I have now reached 27,000 subscribers on the channel having only recently reached 25,000. I am aware that much of the content I publish may have little or no benefit for my business, which is the whole purpose… Continue reading Not losing sight of the original purpose of my YouTube channel
My YouTube channel has taken off (and I’m not sure why)
I am not sure why my YouTube channel has experienced such a spell of growth as it has in the last month or so. To put the growth in context, in December I was growing at a rate of 200-300 new subscribers every 28 days. In the last 28 days, however, I have gained 1,600… Continue reading My YouTube channel has taken off (and I’m not sure why)
Small business marketing is about making choices about your time
When you are a small business owner and you are doing your own marketing your time is valuable and limited. Therefore, you must make decisions as to where to allocate your time in the most efficient and effective way. This involves choosing one social media site over another-for example, are you better off making posts/tweets… Continue reading Small business marketing is about making choices about your time