I am getting a lot of mileage out of my coverage of the Conor McGregor/Nikita Hand civil trial in the High Court. The viewing figures, engagement, comments are off the charts by comparison with my usual videos. But I need to figure out if these types of videos are of practical benefit to me and… Continue reading Populist videos versus the more obscure
Tag: video marketing
Where do you get the time to make videos?
I gave a talk last week in a Webinar about my background, what led me to the profession of being a solicitor, the way I run my practice, and my use of video in my practice. One of the questions that came in was “how do you find the time to make videos?” I explained… Continue reading Where do you get the time to make videos?
The surprising reach of video
I had a meeting last week with an elderly gentleman who wanted to make a couple of small changes in his will. I had taken his instructions and one of the girls was just doing the necessary and printing it off for signing. “I see you bought a property in Cork”, he said. This stunned… Continue reading The surprising reach of video
I ended up shouting at the so-called marketing expert
I ended up shouting at the podcast episode I was listening to on my morning cycle over around Kinnegad, Clogherinkoe and back home. The so-called expert, Mark Schaeffer, on the Social Media Marketing Podcast was talking about Social Media Marketing nowadays and how much it has changed over the last 10 or 20 years. He… Continue reading I ended up shouting at the so-called marketing expert
The power of online video (again)
I have written about the power of online video many times in the past. I must write about it again today for two gentlemen drove from Donegal this week to see me in a consultation. When I asked them why did the come so far, were there no solicitors in Donegal they told me that… Continue reading The power of online video (again)
Not losing sight of the original purpose of my YouTube channel
It is easy for me to produce all sorts of video content for my YouTube channel. And I have now reached 27,000 subscribers on the channel having only recently reached 25,000. I am aware that much of the content I publish may have little or no benefit for my business, which is the whole purpose… Continue reading Not losing sight of the original purpose of my YouTube channel
My YouTube channel has taken off (and I’m not sure why)
I am not sure why my YouTube channel has experienced such a spell of growth as it has in the last month or so. To put the growth in context, in December I was growing at a rate of 200-300 new subscribers every 28 days. In the last 28 days, however, I have gained 1,600… Continue reading My YouTube channel has taken off (and I’m not sure why)
Small business marketing is about making choices about your time
When you are a small business owner and you are doing your own marketing your time is valuable and limited. Therefore, you must make decisions as to where to allocate your time in the most efficient and effective way. This involves choosing one social media site over another-for example, are you better off making posts/tweets… Continue reading Small business marketing is about making choices about your time
My long form video experiment on YouTube seeks to exploit the ‘binge watch’ phenomenon
I am trying something new on my YouTube channel today. I am going to upload an extra-long video-up to 1 hour or thereabouts-to see how it performs. And the great thing about this particular tactic is I do not have to make any new content, or only an extremely small piece of new content. What… Continue reading My long form video experiment on YouTube seeks to exploit the ‘binge watch’ phenomenon
I’m still surprised by the stunning power of video
Video is powerful. This is something I have read, observed, and written about for a long time now. But no matter how many times I write about it I will invariably be struck again by a consultation with someone. The person, in the course of conversation with me in a consultation, will quote back something… Continue reading I’m still surprised by the stunning power of video