I reached 35,000 YouTube subscribers over the weekend. This is a metric that I keep a close eye on, and I admit to taking some pride in reaching this figure. Leaving aside the pride, however, my YouTube channel has played such a pivotal role in the growth of my solicitor’s practice and my personal brand… Continue reading I reached 35,000 YouTube subscribers yesterday
Category: Online Marketing
Video making experimentation
I’m experimenting a little at the moment with my video creation. I have always done this, trying different things. Now I am expanding a little further and trying to broaden my repertoire of videos. I sometimes have this fantasy of making such good videos from a production and cinematography perspective, whilst at the same time… Continue reading Video making experimentation
The effect of negative online comments
I don’t care how many people say they are not affected by online negative comments, I do not believe them. My view is that no matter how hard you try to ignore negative comments and criticism online they do get to you. One way or another. The drip, drip effect, and the unexpected and unpredicted… Continue reading The effect of negative online comments
Being the impresario
I published a video at the weekend about the Irish horse racing industry and the place for the small man or woman in the industry. I did not expect the video to do well but I had made it and I had nothing to lose by publishing it. It has performed surprisingly well, and I… Continue reading Being the impresario
Giving away information for free-the strategy
The argument against giving away information for free is that your intended audience, the recipient of that information, won’t have any need for your services. It makes sense, right? Tell them what they need to do and they will do it and you are out of a job? Wrong. Most people want you to do… Continue reading Giving away information for free-the strategy
They will find you
I published a video on my YouTube channel yesterday and I did not expect it to do well. In fact, I expected to tank. But I should have known. The ones you expect to do well do badly, and the videos you expect to do well disappoint. The video yesterday was about search engine results,… Continue reading They will find you
I reached 50,000 followers on TikTok yesterday
I reached 50,000 followers on TikTok yesterday. Of all the social media platforms on which I maintain a presence TikTok has been the most explosive in terms of growth. In fact, I think it is the most recent social media site on which I opened an account. I have got quite a lot of business… Continue reading I reached 50,000 followers on TikTok yesterday
Making ‘average’ but ‘sleeper’ videos
I published two videos over the last 2 days on Easter Saturday and Easter Sunday. The first one was about a developer suing a planning objector for the return of €20,000 and damages in respect of a planning application of the developers. I knew before I published this video that it would perform well and… Continue reading Making ‘average’ but ‘sleeper’ videos
Why vlog?
Why vlog? Connection. Or more accurately, more points of connection. If an ordinary video provides connection between you and a viewer, and it does, then a vlog, filmed often over the course of a day, offers more points of connection. In my case these connections would include feeding the small birds around my home, baking,… Continue reading Why vlog?
Small business owners should avoid over dependence on 3rd parties for their online presence
Google and Yahoo recently introduced new rules and regulations which significantly affect the deliverability of emails. For someone like me with a large email list-over 10,000 subscribers-it is essential that the deliverability of my emails are not adversely affected by these new rules. To ensure there are no problems I must upload certain authentication records… Continue reading Small business owners should avoid over dependence on 3rd parties for their online presence