I have written on more than one occasion about the power of video in the marketing and promotion arsenal of a small business like mine. My business, and practices of other professionals, is much dependent on the personality and character of the individual lawyer or accountant or tax advisor or business consultant. Putative clients will… Continue reading The power of video marketing (again)
Author: Terry Gorry
How to tell an engaging story
I’m a firm believer in the power of stories. Stories are vitally important tools which allow you to build a brand, spread an idea, persuade, influence, build a tribe, sell, grow a business. And much more. But telling stories is not as easy as it might at first appear. For a story to engage a… Continue reading How to tell an engaging story
The Shane O’Farrell affair-accountability is demanded and overdue
On the RTE radio news yesterday evening I listened to a shocking story concerning the failure of the justice system in Ireland. The speakers were the mother and sister of a young man, Shane O’Farrell, from County Monaghan who was knocked down off his bicycle and killed by a motorist eleven years ago now. Shane… Continue reading The Shane O’Farrell affair-accountability is demanded and overdue
I departed from my usual type of book reading-big mistake
My usual diet of book reading over the last five years or more has consisted of books that are described as “classics”. Many of these books are set in the nineteenth century and include Dickens, Thomas Hardy, Dostoevsky, Tolstoy, Thomas Mann. More modern books included those by Graham Greene, The Great Gatsby, Catcher in the… Continue reading I departed from my usual type of book reading-big mistake
Trusting mainstream media-am I incredibly naïve?
I read a lot of comments on my YouTube channel about the “mainstream media”. How the mainstream media cannot be trusted, they are part of some deep state conspiracy and are pawns in the hands of malign influences such as George Soros, Bill Gates, and others. I have been accused of overreliance on mainstream media.… Continue reading Trusting mainstream media-am I incredibly naïve?
Sourdough starter-the art and science
The secret to great sourdough bread is your starter. I think anyone who makes sourdough bread will agree with me and you cannot spend too much time getting your starter ready to perform. I have two starters: one is from Neven Maguire’s book, “Home Economics for Life”, and is made up of strong white flour,… Continue reading Sourdough starter-the art and science
The MAGA meltdown in the midterm elections
It is tremendously heartening to see the failure of Trump endorsed candidates in the midterm elections in the United States. “Victory has many fathers; failure is an orphan” is an apposite truism at this point in time. The fallout and criticism of Trump in the traditional media, social media, and-dare I say it-the Republican Party… Continue reading The MAGA meltdown in the midterm elections
I don’t want any consultations
“I don’t want any consultations until further notice” is an instruction I have been forced to give to my administration/support staff in the office lately. I usually leave this in place for a few days. The reason for this is I have more than enough work on my plate, and I want two things that… Continue reading I don’t want any consultations
Identifying the net issue
I was recently involved in an employment case which we brought to the Workplace Relations Commission on behalf of a client. It was a claim for unfair dismissal, and it was clear that the case would be determined by one fact: did the employer terminate the employment or did the employee resign? It was equally… Continue reading Identifying the net issue
Twitter and its role in your small business marketing
The furore in the last week about Elon Musk’s takeover of Twitter has prompted some further thought by me on the role it may play in the marketing makeup of any small business. For a long time, I have seriously doubted that it can be a significant player in marketing my business, and I suspect… Continue reading Twitter and its role in your small business marketing