video marketing – Page 3

If I was starting my solicitor’s practice now

If I was starting my solicitor’s practice now, how would I get clients? This might sound arrogant, but the answer is simple: make short form videos and publish them on TikTok, Instagram, Twitter, Facebook, Snapchat, LinkedIn, and YouTube. The videos would initially be one minute or less and would be made in the vertical aspect… Continue reading If I was starting my solicitor’s practice now

I have a vast inventory of video content and my biggest job now is distribution

As we near the end of 2022 I have begun to realise that I have an enormous amount of video content as part of my business marketing efforts. My biggest job nowadays is not so much making new videos, although I do that every week anyway, but distributing what I have in an efficient way… Continue reading I have a vast inventory of video content and my biggest job now is distribution

The power of video marketing (again)

I have written on more than one occasion about the power of video in the marketing and promotion arsenal of a small business like mine. My business, and practices of other professionals, is much dependent on the personality and character of the individual lawyer or accountant or tax advisor or business consultant. Putative clients will… Continue reading The power of video marketing (again)

YouTube’s new tool to help create Shorts should only be ignored if you don’t love your business or brand

If you are into YouTube marketing, and you should be if you are a business owner or want to start a business, they have recently made a significant change which gives a further tool in your arsenal. YouTube shorts is YouTube’s response to short, vertical video. This is in recognition of the threat posed by… Continue reading YouTube’s new tool to help create Shorts should only be ignored if you don’t love your business or brand

Vertical video-an easy way for a small business to build a brand

Video is one of the most powerful tools in my business. I have written many times about the value of my YouTube channel and the significant contribution to the growth of my solicitor’s practice. I’m surprised more small business owners don’t avail of this powerful tool. But I recognise one of the difficulties is the… Continue reading Vertical video-an easy way for a small business to build a brand

A video company came to my office yesterday

A video company came to my office yesterday to interview me. Spicy Dog Media is creating a series of videos for their YouTube channel-Getinourhome-dealing with all aspects of buying or building a house in Ireland. They are interviewing a number of so-called experts who might be involved in the process. For example, an architect, finance… Continue reading A video company came to my office yesterday

2,000,000 views on my YouTube channel

2,000,000 views. I was chuffed to receive notification from YouTube that my little YouTube channel had now reached a milestone of 2 million views of my videos. When I started the channel back in 2011, I never thought about 2 million views, or any other milestone like that. It has been easily one of the… Continue reading 2,000,000 views on my YouTube channel

A year-end review of my YouTube analytics

I am carrying out a year end review of my marketing efforts with a view to tweaking and optimising for 2022. One of the pillars of my marketing is my YouTube channel and the videos I make. I need to ensure that I am spending my time making videos about the topics and issues which… Continue reading A year-end review of my YouTube analytics