Many people who decide to get into video and see how valuable it can be to grow their business and brand make a rookie mistake: they fail to see the importance of good audio. Viewers will put up with less than perfect video footage, and will expect shaky, unprofessional videos in many circumstances. But they… Continue reading The importance of good audio
Category: Video Marketing
Solicitor diaries vlogs-worth trying, I wonder?
I have been taking a look on YouTube at some law/legal vlogs using the search term, “solicitor diary”, “solicitor diaries”. I wanted to see how any such YouTube channels were getting on, how popular, how many subscribers, and so forth. There does seem to be good deal of interest in such channels although some of… Continue reading Solicitor diaries vlogs-worth trying, I wonder?
One piece of content
It takes me, on average, 5 minutes to make a video. The video will be about some legal principle, case, or issue. Or it might be some observation I can offer about starting or running a business. Or it might even be on some political topic such as the criminal Donald J. Trump. Anyway, that… Continue reading One piece of content
If I was starting my solicitor’s practice now
If I was starting my solicitor’s practice in 2023 I would make it my business to learn about making videos. It would make not one jot of difference whether I used my mobile phone or an iPad (or similar device) or a relatively inexpensive vlogging camera or a top end camera. I would make it… Continue reading If I was starting my solicitor’s practice now
An underrated and overlooked skill
One of the most valuable, overlooked skills to acquire nowadays, if you want to promote your business or brand online, is that of video editing. If you acquire basic editing skills in a program like iMovie you will be able to maximize the value of the video you do create. iMovie is provided free with… Continue reading An underrated and overlooked skill
“Why do you turn off comments on some of your videos?”
“Why do you turn off comments on some of your videos?” is a question that popped up on my TikTok account recently. I had made a video about some of the misunderstandings surrounding the so-called “undocumented” asylum seekers coming to Ireland. The video is here if you care to take a look: “Let’s talk about… Continue reading “Why do you turn off comments on some of your videos?”
Unexpected consequences of putting stuff into the world
I made a video about why I write with a fountain pen a few months ago and published it on my YouTube channel. It was a slightly whimsical vide, I suppose you could say, and I did not expect much from it. But sometimes I just like to make a video or write a blog… Continue reading Unexpected consequences of putting stuff into the world
I’m no artist
I’ve never seen myself as artistic and would never claim to be an artist. I would have viewed myself as far too pragmatic and worldly for that type of thing. But now I am torn between a number of activities which I engage in as a type of hobby and you might consider them, whisper… Continue reading I’m no artist
My long form video experiment on YouTube seeks to exploit the ‘binge watch’ phenomenon
I am trying something new on my YouTube channel today. I am going to upload an extra-long video-up to 1 hour or thereabouts-to see how it performs. And the great thing about this particular tactic is I do not have to make any new content, or only an extremely small piece of new content. What… Continue reading My long form video experiment on YouTube seeks to exploit the ‘binge watch’ phenomenon
I’m still surprised by the stunning power of video
Video is powerful. This is something I have read, observed, and written about for a long time now. But no matter how many times I write about it I will invariably be struck again by a consultation with someone. The person, in the course of conversation with me in a consultation, will quote back something… Continue reading I’m still surprised by the stunning power of video