One of the most valuable, overlooked skills to acquire nowadays, if you want to promote your business or brand online, is that of video editing.
If you acquire basic editing skills in a program like iMovie you will be able to maximize the value of the video you do create. iMovie is provided free with Apple computers and other devices and YouTube is replete with a tremendous amount of free information as to how to edit.
This skill will be of no benefit, however, if you do not make videos.
If you don’t, you are missing a massive opportunity that is only increasing in value as the attention span of the vast majority of device users shrinks.
If you want to learn more about marketing yourself or your brand online you might be interested in the strategy which I use, and which is set out in this book.