The importance of good audio

Many people who decide to get into video and see how valuable it can be to grow their business and brand make a rookie mistake: they fail to see the importance of good audio.

Viewers will put up with less than perfect video footage, and will expect shaky, unprofessional videos in many circumstances. But they will not put up with poor audio and will quit the video and go elsewhere.

So, if you are going to do video, and you should, don’t overlook the critical importance of good audio.

One way to ensure good quality audio is to use your mobile phone, especially something like an iPhone which will give great quality. Then you simply need to sync up the audio file with the video file to give a sound end result.

You might be interested in my book about the strategy (content marketing) which I have used for over 10 years now to grow my business and brand.