I wrote a blog post yesterday about the power and effectiveness of referrals to grow a business like mine, called they tell the others. This only works after a certain period of time and allows for exponential growth through a ratchet effect. What can you do at the beginning, however? When you are just starting… Continue reading When you are starting out
Category: Small Business
They tell the others
I had a consultation last week with a lady who had been referred to us by three different people in her everyday life. Her new employer, her old employer and a business who supplies equipment to her husband’s job all recommended that she come to see us for legal advice. This type of thing can… Continue reading They tell the others
Nobody cancels
I was joking with the girls in the office yesterday and threating to introduce a new tag line into my marketing schtick. “Nobody cancels”. I overheard Josephine explaining to a girl on the phone who was seeking a consultation earlier than next week that “nobody cancels”. The main reason for this state of affairs is… Continue reading Nobody cancels
I worked hard for 10 years building these email marketing lists
I was faced with a dilemma this week regarding my email marketing account. I have this email marketing account with Aweber. I have over 10,000 subscribers to various email lists (property, employment law) which I have worked hard to build up over the years. These lists have been tremendously profitable for me and were the… Continue reading I worked hard for 10 years building these email marketing lists
This comment on Spotify warms my heart
I don’t receive too many comments on Spotify in relation to my podcast, “The Irish Law and Small Business Podcast”. But one I received this morning has given me a great deal of satisfaction as it provides the raison d’etre for podcasting. This comment: Great coverage, I am not a great one for reading 😊… Continue reading This comment on Spotify warms my heart
How to build stronger connections
If you are a small business owner or entrepreneur who wants to build a stronger sense of connection with those you seek to serve there is an easy, powerfully effective tactic. Share a little bit of your real self with your audience. I don’t know how many times at this stage people who have come… Continue reading How to build stronger connections
Another reminder of the power of fascination in marketing
I had a consultation during the week with a lady whose English was poor. She is from a place a long way from Ireland with a different alphabet and language. We struggled through 45 minutes of each of us doing our best to make the other understand. She was packing up her papers at the… Continue reading Another reminder of the power of fascination in marketing
Settling into our new offices
We moved office this week and the move has gone well. We are settling in nicely to the new offices save for So, I am have changed my office to the front of the building and now I have a big plate glass window, sunlight, noise from the street, traffic, people running by, dog walking… Continue reading Settling into our new offices
One good thing that came from the Covid health crisis
One good thing that arose from the Covid crisis a few years ago was the introduction, and acceptance, of Zoom meetings. I am not saying it is perfect, by any means. But the convenience it has brought about has been a huge benefit to many small businesses, especially mine. I do consultations by Zoom and… Continue reading One good thing that came from the Covid health crisis
Our first day in our new office
Today, 19th February 2024, is our first day in our new office. It is at Unit 6, Teach Buí, Main Street, Enfield, Co. Meath. We are waiting for our new Eircode and we need to sort out teething problems with the recently installed broadband connection. But I have been involved in enough moves into and… Continue reading Our first day in our new office