They tell the others

I had a consultation last week with a lady who had been referred to us by three different people in her everyday life. Her new employer, her old employer and a business who supplies equipment to her husband’s job all recommended that she come to see us for legal advice. This type of thing can… Continue reading They tell the others

Nobody cancels

I was joking with the girls in the office yesterday and threating to introduce a new tag line into my marketing schtick. “Nobody cancels”. I overheard Josephine explaining to a girl on the phone who was seeking a consultation earlier than next week that “nobody cancels”. The main reason for this state of affairs is… Continue reading Nobody cancels

I worked hard for 10 years building these email marketing lists

I was faced with a dilemma this week regarding my email marketing account. I have this email marketing account with Aweber. I have over 10,000 subscribers to various email lists (property, employment law) which I have worked hard to build up over the years. These lists have been tremendously profitable for me and were the… Continue reading I worked hard for 10 years building these email marketing lists

This comment on Spotify warms my heart

I don’t receive too many comments on Spotify in relation to my podcast, “The Irish Law and Small Business Podcast”. But one I received this morning has given me a great deal of satisfaction as it provides the raison d’etre for podcasting. This comment: Great coverage, I am not a great one for reading 😊… Continue reading This comment on Spotify warms my heart

Another reminder of the power of fascination in marketing

I had a consultation during the week with a lady whose English was poor. She is from a place a long way from Ireland with a different alphabet and language. We struggled through 45 minutes of each of us doing our best to make the other understand. She was packing up her papers at the… Continue reading Another reminder of the power of fascination in marketing

One good thing that came from the Covid health crisis

One good thing that arose from the Covid crisis a few years ago was the introduction, and acceptance, of Zoom meetings. I am not saying it is perfect, by any means. But the convenience it has brought about has been a huge benefit to many small businesses, especially mine. I do consultations by Zoom and… Continue reading One good thing that came from the Covid health crisis