Every year I see a spate of announcements from colleague and law firms who communicated the good news that they have been nominated for, or won, some award or other. There is an award dinner, and the attendees dress up nice and get their photographs taken and take selfies. Then they announce the good news… Continue reading Law awards versus Google reviews and new clients
Category: Small Business
The advantage of not having a law background in the law industry
The typical route to becoming a solicitor is something like this. Study law in college, study law to pass the FE1s and get into the Law Society, become a trainee solicitor in a big practice, qualify, get a job as a solicitor, make partner, perhaps start your own practice. This was not my route into… Continue reading The advantage of not having a law background in the law industry
3 things that will determine your success
I have been self employed in different industries for 38 years or so. Industries like retail, property development, investment, law. And one thing I’ve learned is there are 3 universal features or requirements common to all. Attitude, combined with communication and negotiation skills, can be applied in virtually all industries or situations, and ensure great… Continue reading 3 things that will determine your success
Book sales last month (and the quiet satisfaction)
I sold 30 books last month (April 2024). The breakdown was 20 Kindle/paperbacks and 10 audiobooks on Amazon’s Audible platform. It was just an average month with no sales promotions or advertising whatsoever. I must admit I get a good kick out consistent book sales, week in week out, for years now. I do not… Continue reading Book sales last month (and the quiet satisfaction)
When you are starting out
I wrote a blog post yesterday about the power and effectiveness of referrals to grow a business like mine, called they tell the others. This only works after a certain period of time and allows for exponential growth through a ratchet effect. What can you do at the beginning, however? When you are just starting… Continue reading When you are starting out
They tell the others
I had a consultation last week with a lady who had been referred to us by three different people in her everyday life. Her new employer, her old employer and a business who supplies equipment to her husband’s job all recommended that she come to see us for legal advice. This type of thing can… Continue reading They tell the others
Nobody cancels
I was joking with the girls in the office yesterday and threating to introduce a new tag line into my marketing schtick. “Nobody cancels”. I overheard Josephine explaining to a girl on the phone who was seeking a consultation earlier than next week that “nobody cancels”. The main reason for this state of affairs is… Continue reading Nobody cancels
I worked hard for 10 years building these email marketing lists
I was faced with a dilemma this week regarding my email marketing account. I have this email marketing account with Aweber. I have over 10,000 subscribers to various email lists (property, employment law) which I have worked hard to build up over the years. These lists have been tremendously profitable for me and were the… Continue reading I worked hard for 10 years building these email marketing lists
This comment on Spotify warms my heart
I don’t receive too many comments on Spotify in relation to my podcast, “The Irish Law and Small Business Podcast”. But one I received this morning has given me a great deal of satisfaction as it provides the raison d’etre for podcasting. This comment: Great coverage, I am not a great one for reading 😊… Continue reading This comment on Spotify warms my heart
How to build stronger connections
If you are a small business owner or entrepreneur who wants to build a stronger sense of connection with those you seek to serve there is an easy, powerfully effective tactic. Share a little bit of your real self with your audience. I don’t know how many times at this stage people who have come… Continue reading How to build stronger connections