Small Business – Page 12

Too late for content marketing for small service based businesses?

It’s too late. In response to a video of mine on Instagram encouraging small business owners, especially service providers, to embrace the power of content marketing a commenter claimed that it was too late for that now, as all businesses had great content now, or words to that effect. This is not true. Not even… Continue reading Too late for content marketing for small service based businesses?

The manifest unfairness of Google business reviews from random strangers

After an excellent run of 5-star reviews on Google Business I was disappointed to see a 1 star review yesterday. Reviews for any small business are of vital importance. They are an important piece of social proof which will influence others when they are checking your business out. When I looked more closely at the… Continue reading The manifest unfairness of Google business reviews from random strangers

Small business owner or want to start a business? Akimbo is a podcast worth your attention

Are you a small business owner? Have you an ambition to start your own business? Or are you an artist who wants to share your art with the world? I recommend you listen to a podcast called Akimbo, by Seth Godin. It’s completely free and the ideas he shares for small business owners or anyone… Continue reading Small business owner or want to start a business? Akimbo is a podcast worth your attention

Flashbacks from the filling station

One of the girls was leaving the office yesterday and we decided we would go out for lunch to mark her last day. We strolled up the street from my office in Enfield to the Bridge House bar and restaurant on the west side of the village. The business adjacent to the Bridge House is… Continue reading Flashbacks from the filling station

Maximising efficiency in marketing your small business and brand

I’m a great believer in, and fan, of efficiency, especially in respect of the marketing of my business and brand. When you are small, with a limited budget, you must work harder and smarter than bigger competitors. Or else. So, I am always looking for ways to get multiple uses out of a piece of… Continue reading Maximising efficiency in marketing your small business and brand

Exploiting a gap in the information provision business

I have learned that there is a good living to be made in catering to the gap between information that is widely and freely available and a person’s unwillingness or inability to carry out a bit of basic research. For example, I am frequently asked questions on Instagram or YouTube which could be easily answered… Continue reading Exploiting a gap in the information provision business

A valuable reminder at Berlin airport about effective communication

At Berlin airport this week, whilst waiting around for our plane back to Dublin from Germany, I was reminded of the value of clear communication. There was a ground support worker-he may have had some type of supervisory role-who I watched in action for some time. He had a tremendous range of hand signals with… Continue reading A valuable reminder at Berlin airport about effective communication

Bubble tea-a fad or here to stay?

I must admit I am intrigued by bubble tea. I have no idea what it is, or what it tastes or looks like, or how it is made. But in Dublin yesterday evening and in Leipzig last weekend, I could not fail to notice the proliferation of bubble tea (and waffle) shops. Walking yesterday evening… Continue reading Bubble tea-a fad or here to stay?

Sticking to the one thing

One thing you always need to guard against if you come upon a successful way of doing something is complacency. It is easy to drop the tried and tested for something new, for novelty and interest. But the truly successful, I am firmly convinced, maintain an unceasing consistency to doing the one thing that is… Continue reading Sticking to the one thing