Some top executive in YouTube has made a lot of noise recently about a surprising trend to do with YouTube. A surprisingly large, and increasing, number of people are watching YouTube videos on their televisions. Not on computers or smart phones or iPad devices but on their home tv. In fact, nearly half (45% of… Continue reading A surprising trend in YouTube viewing habits
Category: Digital Marketing
Another reminder of the power of fascination in marketing
I had a consultation during the week with a lady whose English was poor. She is from a place a long way from Ireland with a different alphabet and language. We struggled through 45 minutes of each of us doing our best to make the other understand. She was packing up her papers at the… Continue reading Another reminder of the power of fascination in marketing
My Kindle book sales this month (so far)
My Kindle book sales this month, up to today (16th February 2024) are surprisingly good. To date I have sold 20 books across 9 titles. I first published two Kindle books in 2014: one about employment law and one about buying a house in Ireland. I have also sold 5 audiobooks on Audible.com. All my… Continue reading My Kindle book sales this month (so far)
The power of online video (again)
I have written about the power of online video many times in the past. I must write about it again today for two gentlemen drove from Donegal this week to see me in a consultation. When I asked them why did the come so far, were there no solicitors in Donegal they told me that… Continue reading The power of online video (again)
Here, I made this
“Here, I made this. You might find it useful”. This is the philosophy which has driven my online/digital marketing since I first started marketing online in 2009. That is still my philosophy today. Why should I change a winning formula? For example, today I have 843 followers on Spotify for my podcast, The Irish Law… Continue reading Here, I made this
Is your podcast or TikTok account best?
I published a video yesterday about the value of making a podcast for a small business owner, and I referred to my own podcast, The Irish Law and Small Business Podcast, in the video. A commenter asked me which was better for me and my business, my podcast or my TikTok account where I currently… Continue reading Is your podcast or TikTok account best?
Build your own crowd
When you build a crowd online, no matter the size, there will always be others who want to tap into and exploit you and your crowd. This happens me from time to time with individuals contacting me with a view to debating with me about some topic or other or being involved in a podcast.… Continue reading Build your own crowd
Not losing sight of the original purpose of my YouTube channel
It is easy for me to produce all sorts of video content for my YouTube channel. And I have now reached 27,000 subscribers on the channel having only recently reached 25,000. I am aware that much of the content I publish may have little or no benefit for my business, which is the whole purpose… Continue reading Not losing sight of the original purpose of my YouTube channel
My secret tactic for getting massive views
I have had a hunch for some time that TikTok ‘reply videos’ are treated extremely well by TikTok in its algorithm. And nothing has happened to change my mind in that regard. In fact, my opinion has been strengthened by my increased us of ‘reply videos’ on TikTok in the last couple of weeks. The… Continue reading My secret tactic for getting massive views
Audio only podcasts?
I am pleasantly surprised by how well my audio only podcast, the Irish Law and Small Business Podcast, is doing on YouTube podcasts. When you think about it, however, you quickly realise that the type of video I make-the “talking head” type video-is ideal for audio only podcast episodes. It is not as if you… Continue reading Audio only podcasts?