I am having a great deal of fun at the moment doing reply videos to comments on my TikTok page. I am actually saying what is on my mind and giving out the smoke, to put it euphemistically. All sorts of topics such as Simeon Burke’s failure to secure a training Master, gender recognition, homophobia… Continue reading Giving out the smoke on TikTok
Category: Social Media Marketing
Different views of involvement in social media
If you are involved in social media marketing as part of your business, or to build your own brand, you need to be mindful of the people close to you. They may have a diametrically opposed view to yours when it comes to social media marketing. It is easy to forget or overlook this and… Continue reading Different views of involvement in social media
I reached 35,000 YouTube subscribers yesterday
I reached 35,000 YouTube subscribers over the weekend. This is a metric that I keep a close eye on, and I admit to taking some pride in reaching this figure. Leaving aside the pride, however, my YouTube channel has played such a pivotal role in the growth of my solicitor’s practice and my personal brand… Continue reading I reached 35,000 YouTube subscribers yesterday
The effect of negative online comments
I don’t care how many people say they are not affected by online negative comments, I do not believe them. My view is that no matter how hard you try to ignore negative comments and criticism online they do get to you. One way or another. The drip, drip effect, and the unexpected and unpredicted… Continue reading The effect of negative online comments
It’s not about you
One of the most common mistakes I see being made by the solo entrepreneur/small business owner is failing to understand that it is not about them, it is about the viewer/listener/reader/potential client. They make a video or blog post or social media post, for example, and it is focused on them, their situation or their… Continue reading It’s not about you
Getting referrals-cream on the cake
Getting referrals was never a central part of my marketing strategy from when I first set up my solicitor’s practice. The reason, of course, is when you are starting out you must get clients from a cold start and cannot depend on referrals if nobody has used your services in the past. Yes, it is… Continue reading Getting referrals-cream on the cake
Niches, sub niches in the legal profession and social media marketing
The solicitor’s profession covers such a wide range of activity that I am convinced you could make a fine living from specialising in any number of small niches, provided you know how to do social media marketing. From employment law to family to criminal to wills and trusts to property to adverse possession to personal… Continue reading Niches, sub niches in the legal profession and social media marketing
Deleting comments-no apology
My videos on YouTube, TikTok, Facebook and elsewhere generate a huge amount of comments. Most of the comments are genuine insofar as they are an expression of opinion on the topic I have covered in the video. Whether the opinions agree with mine or not, I don’t care, quite frankly. However, a small minority of… Continue reading Deleting comments-no apology
This platform is growing quietly and working hard for me and my business
Up to recently the average number of plays per episode of my podcast, the Irish Law and Small Business Podcast, on Spotify alone was 81 plays per episode. When you consider that I have published 466 episodes to date the figure of 81 plays per episode is pretty good. But now the average number of… Continue reading This platform is growing quietly and working hard for me and my business
I reached 50,000 followers on TikTok yesterday
I reached 50,000 followers on TikTok yesterday. Of all the social media platforms on which I maintain a presence TikTok has been the most explosive in terms of growth. In fact, I think it is the most recent social media site on which I opened an account. I have got quite a lot of business… Continue reading I reached 50,000 followers on TikTok yesterday