Category: Online Marketing

Not getting dragged into stupid online battles

I frequently remind myself not to get drawn into stupid, pointless online comment battles. Like wrestling with a pig, you both just end up covered in excrement and the pig loves it. I have usually been disciplined to date, with occasional lapses. But the TikTok reply videos are irresistible and I have used them as… Continue reading Not getting dragged into stupid online battles

Blogging every day versus making a daily video

I have been thinking about the value of writing on this blog every day and considering whether I should be spending my time making a daily video instead. At first glance making a video every day as opposed to writing on this blog appears to make more sense, especially when you consider that the vast… Continue reading Blogging every day versus making a daily video

The power of social media to influence and mislead 

We watched a Netflix documentary last night about an Australian woman (Belle something) who has been described as the biggest scammer on Instagram. She fooled a lot of people into believing she was diagnosed with malignant cancer but cured herself by abandoning conventional medicine and eating healthy foods. And, of course, she developed an app… Continue reading The power of social media to influence and mislead 

Negative comments as a good metric of successful messaging

The more successful you are on social media the more negative comments are directed at you. Initially it is a bit of a shock, especially if you have never stuck your head above the parapet before. But you do get used to it and you see them as simply good indicators that what you are… Continue reading Negative comments as a good metric of successful messaging

The new style of vlogging?

I checked out a few YouTube channels yesterday which had been suggested in another video I watched as illustrative of the new style of vlogging which is all the rage on YouTube in 2024, and by inference, in 2025. It is a style of vlogging with very little editing and features one individual speaking to… Continue reading The new style of vlogging?

Reminder to me about short, vertical videos

This blog post is a reminder to me to tap into the power of short, vertical videos in 2025. The power of such videos, for certain tasks and in particular circumstances, is immense. For example, on 25th December 2024 I published a short video which took a few minutes to make an upload to a… Continue reading Reminder to me about short, vertical videos

Daily blogging-is it worth it in 2025?

I must consider, from time to time, whether my time spent writing on this blog is a good use of my time. Things have changed quite a good deal from a few short years ago when the written word online still had some power. Now, effective online marketing is all about video. Therefore, if one… Continue reading Daily blogging-is it worth it in 2025?