Tag: youtube marketing

How to Use YouTube to Build Your Brand-Real Lessons from the Trenches

Have you read the blog post I wrote recently about substance over form in your marketing? About the value of authenticity and ‘keeping it real’ rather than having an unhealthy preoccupation with your own ephemeral, surface image when promoting your brand or content? (Substance over form in your marketing-the value of authenticity and choosing cattle… Continue reading How to Use YouTube to Build Your Brand-Real Lessons from the Trenches

Substance over form in your marketing-the value of authenticity and choosing cattle over hat

I had just come back from a Sunday morning run at the time of the Maria Bailey hotel swing fall case controversy when I made a video about the matter. My video sought to extract some lessons from the whole affair; not political or public relations lessons but legal lessons based on the principles of… Continue reading Substance over form in your marketing-the value of authenticity and choosing cattle over hat

10 Invaluable Lessons from Reaching 5,000 YouTube Subscribers

When I started out on YouTube, I never thought I would reach 5,000 subscribers. Let’s face it, I was making videos about topics-law and business-that are not likely to produce videos which can go viral or gain massive popularity. To compound matters I was not making videos for a huge population base because my videos… Continue reading 10 Invaluable Lessons from Reaching 5,000 YouTube Subscribers

The Danger of Overreliance on 1 Online Platform

I have written before about the stunning effectiveness of YouTube and Facebook advertising, provided it is done correctly. There is a tremendous danger, however, in putting all your eggs in one basket. Recently I met a young woman whose entire business-surprisingly successful-was based on the popularity of her Facebook page and Facebook advertising. When she… Continue reading The Danger of Overreliance on 1 Online Platform

The Remarkable Power of Video in Bestowing Authority

A lady from Utah or Idaho or Ohio or someplace in the United States emailed me last week. She wanted me to advise her in relation to some difficulty she was encountering with a government or State department in the United States. She had seen me on YouTube and was impressed and decided I was… Continue reading The Remarkable Power of Video in Bestowing Authority

2,000 YouTube Subscribers Later-My 4 Fundamentals To Grow a Small Business Online

I got a great deal of quiet satisfaction this week from reaching my 2,000th subscriber to my YouTube channel. I uploaded my first video in March 2011 and it took from then until the third quarter of 2018 to grow my subscriber base to 1,000. But it only took a couple of months to add… Continue reading 2,000 YouTube Subscribers Later-My 4 Fundamentals To Grow a Small Business Online

Where Have All the Gatekeepers Gone?

Not too long ago if you wanted to write and publish a book you had to get a publisher. The publisher, if he approved, would get your book into the bookshop. He was the gatekeeper. Now? You don’t need a publisher because you can do it yourself with Amazon. Here’s my Amazon author page, for… Continue reading Where Have All the Gatekeepers Gone?

YouTube Advertising-Are You Using This Stunningly Cost Effective Digital Marketing Channel?

If you are not using YouTube advertising for your business you are missing a great opportunity. It is incredibly cost effective and I am getting video views for all my campaigns at 1 cent per view and, for some, much less than that. For example my “Residential Property” campaign has delivered 1,491 views over the… Continue reading YouTube Advertising-Are You Using This Stunningly Cost Effective Digital Marketing Channel?