I’m reading a good book at the moment about the life of Cicero, seen through the eyes of his slave and secretary, Tyro. Cicero was the foremost advocate of his day (40BC to 60BC), and known for his rhetoric and oratory. When you read a book like this, however, you are always looking for some… Continue reading What I have just learned about advocacy from Cicero
Tag: rhetoric
5 steps to a logos based persuasive speech
We know that Aristotle wrote the seminal work on the art of persuasion when he wrote “Rhetoric”. We know, too, that he identified three fundamentals in persuading: How do you make a logos based persuasive speech? Persuasive speech, remember, is the basis of excellent communication.
Winning Arguments-the Principles and Tools of Rhetoric
I am reading a book ( Winning Arguments: From Aristotle to Obama – Everything You Need to Know About the Art of Persuasion) at the moment about winning arguments and the use of rhetorical tools and principles. I am writing this blog post to help me understand the book better because I firmly believe writing… Continue reading Winning Arguments-the Principles and Tools of Rhetoric
How to Speak Like a Leader
How to convince and persuade by the use of words is something that fascinates me. Regardless of whether the words are written or spoken the power to move other people with your choice of words and formulation of what you wish to say has been evident from time immemorial. From Aristotle’s ‘Rhetoric’ (also known as… Continue reading How to Speak Like a Leader