Video Marketing – Terry Gorry

Populist videos versus the more obscure

I am getting a lot of mileage out of my coverage of the Conor McGregor/Nikita Hand civil trial in the High Court. The viewing figures, engagement, comments are off the charts by comparison with my usual videos. But I need to figure out if these types of videos are of practical benefit to me and… Continue reading Populist videos versus the more obscure

The Conor McGregor Trial

Covering the Conor McGregor trial is time consuming but probably worth it. My YouTube channel is hopping and the views, comments, likes, engagement for the videos covering the trial have been exceptional. There is a massive appetite for this stuff. It is an opportunity for me to further grow my channel and expand my channel’s… Continue reading The Conor McGregor Trial

2 new video ideas

I have noticed, not for the first time, that reply videos on TikTok perform tremendously well. They obviously get a great deal of respect and importance from TikTok so that they are shown to greater numbers of people. I did a few last week when I succumbed to the temptation to actually reply to some… Continue reading 2 new video ideas

Playing to the gallery

When I make videos I can play to the gallery, if I choose. But it is not the smartest approach for me or my business. What I am referring to is making a video that I know, because it is about a ‘hot’ or topical issue, will generate a lot of views and comments. Multiples… Continue reading Playing to the gallery

Video making experimentation

I’m experimenting a little at the moment with my video creation. I have always done this, trying different things. Now I am expanding a little further and trying to broaden my repertoire of videos. I sometimes have this fantasy of making such good videos from a production and cinematography perspective, whilst at the same time… Continue reading Video making experimentation

The surprising reach of video

I had a meeting last week with an elderly gentleman who wanted to make a couple of small changes in his will. I had taken his instructions and one of the girls was just doing the necessary and printing it off for signing. “I see you bought a property in Cork”, he said. This stunned… Continue reading The surprising reach of video

I bought a teleprompter

I bought a teleprompter online this week. I have written many times about the central role that video plays in the growth of my business. The teleprompter will allow me to make one particular type of video in an incredibly efficient way. It will ensure that when I am delivering some information type video I… Continue reading I bought a teleprompter

Avoiding drinking my own Kool Aid

Making videos and publishing them on YouTube, and then distributing them widely on other social media platforms, forms a seminal plank in my marketing strategy for my business. One thing I need to guard against, however, is making videos that might be popular or topical or controversial but ultimately are not much good for my… Continue reading Avoiding drinking my own Kool Aid

My YouTube poll on facts only versus opinion/commentary

I ran a poll yesterday on my YouTube channel asking people if they wanted my opinion on particular issues or topics or cases about which I make videos. Or did they just want the facts. This morning, 86% have indicated that they want the facts and my opinion or my opinion. That is a pretty… Continue reading My YouTube poll on facts only versus opinion/commentary