We watched a Netflix documentary last night about an Australian woman (Belle something) who has been described as the biggest scammer on Instagram. She fooled a lot of people into believing she was diagnosed with malignant cancer but cured herself by abandoning conventional medicine and eating healthy foods. And, of course, she developed an app… Continue reading The power of social media to influence and mislead
Category: Digital Marketing
My first ‘no talking’ video-mixed results
I published my first ‘no talking’ video yesterday and the results have been mixed. Some people loved it, some hated it and the viewing figures are down on my usual video performance. Nevertheless, I believe that the people who did like it may have made it worth the while because some of them loved it.… Continue reading My first ‘no talking’ video-mixed results
Is the extra reach of topical videos worth it?
I need to decide whether the useful idiots who populate the comments of my YouTube channel on videos about topical issues are worth it or not. On the one hand the massive avalanche of comments on a video I made recently about Philip Dwyer, self-styled citizen journalist and anti-immigration activist, shows YouTube’s algorithm a great… Continue reading Is the extra reach of topical videos worth it?
Why waste your time with reply videos on TikTok?
Many people ask me why I waste my time doing reply videos to commenters on TikTok. The simple reason is that the strategy drives clients to my office. For every person who criticises me or my reply video there are multiples of that number contacting me privately and thanking me for giving them a voice,… Continue reading Why waste your time with reply videos on TikTok?
Daily vlogging for 30 days
I have set myself the challenge of vlogging daily for 30 days, starting yesterday. I have publicly committed to it in my first video. So, the pressure is on to actually do it. My vlogs will not be full videos which you might normally associate or expect with a vlog. Mine are 3 minutes or… Continue reading Daily vlogging for 30 days
Sharing TikTok reply videos on Instagram is surprisingly effective
I discovered in November 2024, or earlier, the reach and clout I can achieve by doing TikTok reply videos. Over the Christmas period, however, I posted some of those reply videos on my Instagram account. And the effect has been surprisingly effective allowing me to give new impetus and life to an Instagram account that… Continue reading Sharing TikTok reply videos on Instagram is surprisingly effective
50,000 YouTube subscribers in 2025?
My target for my YouTube channel in 2025 is 50,000 subscribers. I believe it is a realistic target and achievable. I am at 39,400 at the moment. It will involve the publication, on a consistent basis, of high quality videos of use and/or interest to an Irish audience. I do not want, however, to sacrifice… Continue reading 50,000 YouTube subscribers in 2025?
The new style of vlogging?
I checked out a few YouTube channels yesterday which had been suggested in another video I watched as illustrative of the new style of vlogging which is all the rage on YouTube in 2024, and by inference, in 2025. It is a style of vlogging with very little editing and features one individual speaking to… Continue reading The new style of vlogging?
Reminder to me about short, vertical videos
This blog post is a reminder to me to tap into the power of short, vertical videos in 2025. The power of such videos, for certain tasks and in particular circumstances, is immense. For example, on 25th December 2024 I published a short video which took a few minutes to make an upload to a… Continue reading Reminder to me about short, vertical videos
My Vespa Vlog videos
I have been agonising about what to do with my Vespa ride footage. This footage is the footage taken from a spin around the parish or a little trip someplace on my Vespa scooter. The big question I must address is whether I should be trying to talk about business or law issues on these… Continue reading My Vespa Vlog videos