I don’t usually pay much attention to my podcast’s (the Irish Law and Small Business Podcast) analytics. This morning, however, I noticed that I have had 150 consumption hours over the last 30 days, as well as 1,653 streams and 32 new followers. The 150 hours statistic got my attention. Because to have the attention… Continue reading My podcast’s analytics on Spotify
Category: Digital Marketing
The Conor McGregor Trial
Covering the Conor McGregor trial is time consuming but probably worth it. My YouTube channel is hopping and the views, comments, likes, engagement for the videos covering the trial have been exceptional. There is a massive appetite for this stuff. It is an opportunity for me to further grow my channel and expand my channel’s… Continue reading The Conor McGregor Trial
Giving out the smoke on TikTok
I am having a great deal of fun at the moment doing reply videos to comments on my TikTok page. I am actually saying what is on my mind and giving out the smoke, to put it euphemistically. All sorts of topics such as Simeon Burke’s failure to secure a training Master, gender recognition, homophobia… Continue reading Giving out the smoke on TikTok
2 new video ideas
I have noticed, not for the first time, that reply videos on TikTok perform tremendously well. They obviously get a great deal of respect and importance from TikTok so that they are shown to greater numbers of people. I did a few last week when I succumbed to the temptation to actually reply to some… Continue reading 2 new video ideas
Different views of involvement in social media
If you are involved in social media marketing as part of your business, or to build your own brand, you need to be mindful of the people close to you. They may have a diametrically opposed view to yours when it comes to social media marketing. It is easy to forget or overlook this and… Continue reading Different views of involvement in social media
I reached 35,000 YouTube subscribers yesterday
I reached 35,000 YouTube subscribers over the weekend. This is a metric that I keep a close eye on, and I admit to taking some pride in reaching this figure. Leaving aside the pride, however, my YouTube channel has played such a pivotal role in the growth of my solicitor’s practice and my personal brand… Continue reading I reached 35,000 YouTube subscribers yesterday
Playing to the gallery
When I make videos I can play to the gallery, if I choose. But it is not the smartest approach for me or my business. What I am referring to is making a video that I know, because it is about a ‘hot’ or topical issue, will generate a lot of views and comments. Multiples… Continue reading Playing to the gallery
Video making experimentation
I’m experimenting a little at the moment with my video creation. I have always done this, trying different things. Now I am expanding a little further and trying to broaden my repertoire of videos. I sometimes have this fantasy of making such good videos from a production and cinematography perspective, whilst at the same time… Continue reading Video making experimentation
It’s not about you
One of the most common mistakes I see being made by the solo entrepreneur/small business owner is failing to understand that it is not about them, it is about the viewer/listener/reader/potential client. They make a video or blog post or social media post, for example, and it is focused on them, their situation or their… Continue reading It’s not about you
Niches, sub niches in the legal profession and social media marketing
The solicitor’s profession covers such a wide range of activity that I am convinced you could make a fine living from specialising in any number of small niches, provided you know how to do social media marketing. From employment law to family to criminal to wills and trusts to property to adverse possession to personal… Continue reading Niches, sub niches in the legal profession and social media marketing