Building a following will be a critical part of the success of your information product.
Your following can be online or offline, but the likelihood is it will be online. Regardless of whether you would prefer an online or offline audience you cannot ignore the reality of small business and life nowadays.
You will need a strong online presence.
Which sites or platforms you focus on will be determined to a large extent by you and your product. You will find that one or two sites will be more natural and effective for you and your product.
It’s your job to find out which sites perform best and focus on building a following on those sites. This is where building a business can be a combination of art and science.
The format of your product will also be a factor in determining which sites are best for you and your business. For example, if your information product is in the form of a video course it may make a lot of sense to focus your marketing and tribe development work on videos on the appropriate sites such as YouTube, Instagram Reels, TikTok, and Facebook.
It is your job as an entrepreneur to figure out the best marketing and brand building strategy for you and your business.