I make a wide variety of videos for my YouTube channel, and social medial generally.
I can usually predict with some degree of accuracy how a video will perform-that is, will it be popular, will it generate comments and engagement etc.
Often, however, a video dealing with what I view as a relatively obscure legal issue will outperform all expectations.
One such video is one I published this week about a dispute in the Magnier farm purchase case about discovery and what was (and was not) captured by the discovery order made as part of the lead up to the trial.
I did not expect this video to perform well, but an interesting legal point was worth a look, I thought. And, at a minimum, the video would appeal to law students and practitioners.
But the video has proved to be one of the most popular videos I have made in months.
And I can only conclude it is because it involves John Magnier, property, a property deal, when is a contract enforceable, and so on.
You can take a look at it here.