Do You Need to Carry Out a ‘Vulnerability Audit’ in Your Business?

When I was building a block of apartments in Edgeworthstown, Longford in 2006 I made it my business to learn how to drive a teleporter. A teleporter, as you probably know, is like a bit like a cross between a digger and a forklift because it is essentially a tractor with an extendable boom and… Continue reading Do You Need to Carry Out a ‘Vulnerability Audit’ in Your Business?

When I Was 23

When I was 23 I bought my first property. Since then I have bought and sold many others, perhaps as many as 17, but I have truthfully lost count. There have been shops, houses, apartments, freeholds, leaseholds, pubs, petrol stations, and sites. In Dublin, outside Dublin, in Meath, Cavan, Longford. In addition to the buying… Continue reading When I Was 23

Dennis Yu, the 1 Minute Video and Facebook Ads

Dennis Yu, who I came across again recently, is known as the $1 per day Facebook ads guy. But it is obvious that he knows his stuff and has a genuinely interesting approach to advertising on Facebook and the other social media networks. He suggests a 3 x 3 grid of 9 videos, each of… Continue reading Dennis Yu, the 1 Minute Video and Facebook Ads

A Surprising Lesson from an Analysis of My Website Traffic from the Top Social Media Sites

What is the best social media site for a small business owner? What does ‘best’ even mean? How do you define best? Is it the social media site that gives you and your business the most engagement? The most traffic? The most leads? The most gravitas to your brand? The most awareness? I have just… Continue reading A Surprising Lesson from an Analysis of My Website Traffic from the Top Social Media Sites

Why I Won’t Be Seeking Perfection With My Videos

Listened to a podcast this morning about how to get your videos discovered on YouTube. It was an excellent look into how you can improve the likelihood of having your videos featured more by YouTube. This will depend on the length of time your video is watched by viewers, expressed as a percentage of the… Continue reading Why I Won’t Be Seeking Perfection With My Videos

Things I Will Unhesitatingly Spend Money on Every Day

Are there things in your life that you would never hesitate to spend on? Leaving aside the basic needs of food, shelter, security there are some things that I spend money on every day or week. And I do so without question, unhesitatingly. What are they? Books I never hesitate to spend on books. I… Continue reading Things I Will Unhesitatingly Spend Money on Every Day

How to Write a Great Advertisement-5 Steps

Ever needed to write a good ad? If you are involved in business you should know how to write a good, or great, advertisement. Whether you are notifying the world that you have a job available or have a product or service that cannot be ignored you will need to tell the world about it.… Continue reading How to Write a Great Advertisement-5 Steps