Terry Gorry – Page 132

Marketing is about values-here’s the 2 questions you need to answer

Steve Jobs put it best of all when he explained how marketing was about values. You need to know: Who you are, and What you believe When Jobs was launching the “Think Different” brand marketing campaign in 1997 he said, To me, marketing is about values. This is a very complicated world; it’s a very… Continue reading Marketing is about values-here’s the 2 questions you need to answer

Whoever has the best story wins

I have written many times in the past about the value and effectiveness of story in marketing a business. You only need to look at Apple, for example, as company who have sold products in a wide range of industries based on the Apple story and what Apple purports to stand for. What other company… Continue reading Whoever has the best story wins

One of my most important tools: my journal

The journal you see on this page is one of the most important tools I own. When I refer to it as a tool I mean it is instrumental in maintaining sound mental health. It allows me to go to a place of complete privacy, solitude, stillness where I can gather my thoughts and put… Continue reading One of my most important tools: my journal

Do You Need to Carry Out a ‘Vulnerability Audit’ in Your Business?

When I was building a block of apartments in Edgeworthstown, Longford in 2006 I made it my business to learn how to drive a teleporter. A teleporter, as you probably know, is like a bit like a cross between a digger and a forklift because it is essentially a tractor with an extendable boom and… Continue reading Do You Need to Carry Out a ‘Vulnerability Audit’ in Your Business?

When I Was 23

When I was 23 I bought my first property. Since then I have bought and sold many others, perhaps as many as 17, but I have truthfully lost count. There have been shops, houses, apartments, freeholds, leaseholds, pubs, petrol stations, and sites. In Dublin, outside Dublin, in Meath, Cavan, Longford. In addition to the buying… Continue reading When I Was 23

Dennis Yu, the 1 Minute Video and Facebook Ads

Dennis Yu, who I came across again recently, is known as the $1 per day Facebook ads guy. But it is obvious that he knows his stuff and has a genuinely interesting approach to advertising on Facebook and the other social media networks. He suggests a 3 x 3 grid of 9 videos, each of… Continue reading Dennis Yu, the 1 Minute Video and Facebook Ads

Nothing to write about and the greatest benefit of writing

Writing anything today is difficult. I simply don’t have anything to write about. Although that’s probably not true. I have plenty of things to say and write about but cannot think of them at 6.55 am on a Thursday morning in the run up to Christmas. I have a lot of meetings today, a lot… Continue reading Nothing to write about and the greatest benefit of writing

My Aim for 2020: Stillness

2020 will be the year of stillness and focus for me. That’s the plan, anyway. I want to follow the Zen saying of “chop wood, carry water”-that is, do the work that matters. Focus on the important stuff and reduce or cut out entirely the distractions, the stuff that stops me from focusing and doing… Continue reading My Aim for 2020: Stillness