Are there things in your life that you would never hesitate to spend on? Leaving aside the basic needs of food, shelter, security there are some things that I spend money on every day or week. And I do so without question, unhesitatingly. What are they? Books I never hesitate to spend on books. I… Continue reading Things I Will Unhesitatingly Spend Money on Every Day
Author: Terry Gorry
How to Write a Great Advertisement-5 Steps
Ever needed to write a good ad? If you are involved in business you should know how to write a good, or great, advertisement. Whether you are notifying the world that you have a job available or have a product or service that cannot be ignored you will need to tell the world about it.… Continue reading How to Write a Great Advertisement-5 Steps
Gravitas-what is it and how do you get it?
I am listening to an audio book at the moment by Caroline Goyder: “Gravitas”. It looks at gravitas and advances a definition of what gravitas is and how to acquire it. Goyder defines gravitas as knowledge plus purpose plus passion, less anxiety. It is probably a reasonable definition but gravitas is something that is hard… Continue reading Gravitas-what is it and how do you get it?
Why Emotional Intelligence Trumps a Towering Intellect
I listened to a fascinating interview on The Business Programme on RTE 1 radio yesterday. It was so interesting that I was unable to get out of my car until it finished. The interviewee was an Irish man, Walter O’Brien, who has a towering IQ- the 5th highest IQ (197) on the planet. He now… Continue reading Why Emotional Intelligence Trumps a Towering Intellect
The best sourdough loaf I’ve made yet
In my journey to make a good, tasty sourdough loaf I am experimenting and trying different things. Firstly, I have tried quite a few different recipes that I come across online or on YouTube. I also experiment with my ‘foundation’ recipes from Neven Maguire and Bake with Jack. Last week I carried out the following… Continue reading The best sourdough loaf I’ve made yet
What I baked yesterday:100% rye sourdough loaf and wholemeal sourdough loaf
I baked two loaves yesterday: a 100% rye sourdough loaf and a wholemeal sourdough loaf. 100% rye sourdough loaf I followed Patrick Ryan’s recipe and Youtube video to make this loaf. The starter was a rye sourdough starter and all the flour that went into it was wholemeal rye flour. 500 g rye flour 10… Continue reading What I baked yesterday:100% rye sourdough loaf and wholemeal sourdough loaf
How to Use YouTube to Build Your Brand-Real Lessons from the Trenches
Have you read the blog post I wrote recently about substance over form in your marketing? About the value of authenticity and ‘keeping it real’ rather than having an unhealthy preoccupation with your own ephemeral, surface image when promoting your brand or content? (Substance over form in your marketing-the value of authenticity and choosing cattle… Continue reading How to Use YouTube to Build Your Brand-Real Lessons from the Trenches
Bread making experiments
On 23rd November 2019 I carry out a couple of experiments. Firstly, I used Neven Maguire’s starter and recipe for his wholemeal sourdough. But I made two significant changes: I increased the water content to 300 ml of warm water (hydration rate 80% rather than the usual 175 ml and hydration rate of 47%) I… Continue reading Bread making experiments
My brown soda bread-recipe and how to
This is the recipe for my brown bread, it is taken from Neven Maguire’s book, Home Economics for Life, which I would highly recommend. Here is what you need: 8 oz strong white flour 8 oz wholemeal flour 1 teaspoon of bicarbonate of soda or bread soda or baking powder 2 teaspoons of light muscovado… Continue reading My brown soda bread-recipe and how to
Substance over form in your marketing-the value of authenticity and choosing cattle over hat
I had just come back from a Sunday morning run at the time of the Maria Bailey hotel swing fall case controversy when I made a video about the matter. My video sought to extract some lessons from the whole affair; not political or public relations lessons but legal lessons based on the principles of… Continue reading Substance over form in your marketing-the value of authenticity and choosing cattle over hat