Too late for content marketing for small service based businesses?

It’s too late. In response to a video of mine on Instagram encouraging small business owners, especially service providers, to embrace the power of content marketing a commenter claimed that it was too late for that now, as all businesses had great content now, or words to that effect. This is not true. Not even… Continue reading Too late for content marketing for small service based businesses?

I have started weight training

About three years ago myself and my wife went on the weight loss programme, “Operation Transformation”. And it was a spectacular success for both of us. I lost about three stones in a relatively short period of time by following the programme which involves a food consumption component and an exercise regime. As part of… Continue reading I have started weight training

Luke Loughlin-Westmeath footballer’s inspirational story of comeback from drink and drugs addiction

It’s not too often that a Westmeath footballer dominates the news, even to a small extent. Yesterday, however, I saw a great, inspirational story about a Westmeath footballer in various media outlets. Luke Loughlin opens up about his personal hell after 10 years of addiction, and similar headlines dominated RTE radio and TV news, not… Continue reading Luke Loughlin-Westmeath footballer’s inspirational story of comeback from drink and drugs addiction

Vertical video-an easy way for a small business to build a brand

Video is one of the most powerful tools in my business. I have written many times about the value of my YouTube channel and the significant contribution to the growth of my solicitor’s practice. I’m surprised more small business owners don’t avail of this powerful tool. But I recognise one of the difficulties is the… Continue reading Vertical video-an easy way for a small business to build a brand

Ukraine can’t win this war-what’s the end game?

The war goes on in Ukraine, a war that almost certainly cannot be won by Ukraine. The west continues to supply weapons and aids and abets a proxy war. But the casualties continue to mount on both sides of this war. Encouraging President Volodymyr Zelenskyy and various leaders visiting Kyev is great. It sends a… Continue reading Ukraine can’t win this war-what’s the end game?

Homemade pizza-the smooth execution of a plan

We had delicious homemade pizza on Saturday evening. Galway versus Derry were playing in the All-Ireland semi-final at 5.30 pm and pizza would fit beautifully into the schedule provided I got the timing right. In an exercise of miliary precision I had planned to have the toppings on, the oven preheated for at least 30… Continue reading Homemade pizza-the smooth execution of a plan

The manifest unfairness of Google business reviews from random strangers 

After an excellent run of 5-star reviews on Google Business I was disappointed to see a 1 star review yesterday. Reviews for any small business are of vital importance. They are an important piece of social proof which will influence others when they are checking your business out. When I looked more closely at the… Continue reading The manifest unfairness of Google business reviews from random strangers