Every so often I review my marketing efforts and tweak strategy, if I believe it is necessary.
As we approach the end of another year, I think it is a good time to carry out such a review. I do intend making some changes to what I do in 2023 versus what I have done in 2022.
Not because what I have done to date has not worked-it has worked remarkably well.
But I am a strong believer in constantly reviewing what I am doing and asking myself can it be improved; does it need change?
That is the plan over the next few weeks, especially during the Christmas holidays when I have time and space to think and get out my trusty notebook and plot and strategize with pen and paper.