The older I get the more I recognise the power of story and storytelling. Take a look at the world in the last few years and the stories that were successfully told: The story Trump told the blue collar workers in the ‘rustbelt’ states in the US during the 2016 presidential election The story Boris… Continue reading The Most Powerful Tool to Persuade (No, It’s Not the Data)
Tag: storytelling
Feeding the Birds-a 5 Minute Story Out of the Ordinary
Using story is one of the most effective ways of communicating and persuading. A story can be as short as 3 seconds, or as long as a lifetime. The video below is a 5-minute story and you will probably recognise the 3 “acts” or “stages” in it. Making this video is the product of a… Continue reading Feeding the Birds-a 5 Minute Story Out of the Ordinary