Drinking the Twitter Kool Aid and generating leads/clients for professional services-a prodigious waste of time

As a person I would always have been cautious. By this I mean I would be sceptical of most things I would be told or hear unless there was sound evidence or data to support the assertion. Once that is present, however, I have no problem accepting the proposition. I am not a man for… Continue reading Drinking the Twitter Kool Aid and generating leads/clients for professional services-a prodigious waste of time

Social media-an animal that must be fed every day?

Social media plays a massive role in my business. It has done for years and has been a driving force in the development of my solicitor’s practice. Sometimes, though, it seems like a tremendous obligation and burden, a ravaging animal that must be fed fresh meat each and every day. A pain in the ass,… Continue reading Social media-an animal that must be fed every day?

A Surprising Lesson from an Analysis of My Website Traffic from the Top Social Media Sites

What is the best social media site for a small business owner? What does ‘best’ even mean? How do you define best? Is it the social media site that gives you and your business the most engagement? The most traffic? The most leads? The most gravitas to your brand? The most awareness? I have just… Continue reading A Surprising Lesson from an Analysis of My Website Traffic from the Top Social Media Sites