email marketing benefits

It took me years to build this valuable asset in my business and I don’t even use it

I have an asset in my business, one I have been building for years, and I do not use it. I am in two minds as to whether I should or not and whether I need the hassle of the little bit of extra work involved to utilise the asset or not. It is my… Continue reading It took me years to build this valuable asset in my business and I don’t even use it

Email marketing revisited

I am a strong advocate for email marketing as an effective way of marketing a small business. But I am dismayed by what I see passing for “email marketing” from a huge number of small businesses. The flagrant breach of the law in relation to adding email addresses to data bases, refusing or neglecting to… Continue reading Email marketing revisited