Small business marketing is about making choices about your time

When you are a small business owner and you are doing your own marketing your time is valuable and limited.

Therefore, you must make decisions as to where to allocate your time in the most efficient and effective way. This involves choosing one social media site over another-for example, are you better off making posts/tweets on Twitter and replying to others’ conversations or making videos and distributing them on the most suitable platforms.

The decision between spending time on Twitter and making a video is, quite frankly, an easy one.

The value you derive from making a video and distributing it on TikTok, Instagram, Facebook, YouTube, Spotify as opposed to posting on Twitter should be manifest to anyone with a smidgeon of marketing nous.

Learn more about marketing your business in my book which sets out a strategy that has not fundamentally changed in 10 years or so.