I published a video yesterday about the value of making a podcast for a small business owner, and I referred to my own podcast, The Irish Law and Small Business Podcast, in the video.
A commenter asked me which was better for me and my business, my podcast or my TikTok account where I currently have over 46,000 followers.
The answer is they both cater for completely different audiences and must be looked at in the context of the platform in which they live. For example, TikTok followers like video, short video. Podcast listeners like audio and more long form content.
That is not to say that there is not a great deal of crossover between the followers/fans of each platform. But there is sufficient difference between them to make comparisons invidious.
The question posed by the commenter is a bit like asking you who your favourite child is. As a parent, you don’t. Each is unique and has their own singular features and attributes.
The same answer needs to be given for the commenter’s question.
Anyway, if you are interested in this type of thing, you might be interested in my book about online marketing and brand building.