Doing social media my way

I do social media my way, not the way the social media companies want me to do it.

For example, I have 48,000 followers on TikTok. Yet I follow nobody, rarely reply to comments, and do not answer questions or direct messages.

I have a large number of followers/fans on Facebook and YouTube and reply to comments only sporadically.

When it comes to social media you can do down a rabbit hole and follow the rules and do what Twitter et al want you to do.

Or you can do the work that matters and use the social media platforms for your benefit.

Check out my book which sets out my strategy for online marketing which has helped me build a business and brand over the last few years.